Splitit Triumphs with Best Embedded Payments Solution Award at 2026 PayTech Awards
In the realm of financial technology, Splitit has made a remarkable mark by clinching the prestigious award for "Best Embedded Payments Solution for Merchants & E-commerce" at the 2026 PayTech Awards. This accolade, bestowed by FinTech Futures, underscores Splitit's leadership in the domain of card-linked installment payments, establishing it as a frontrunner for merchants operating in the digital landscape.
The PayTech Awards, renowned for recognizing excellence and innovation within the banking, payments, and fintech sectors, highlighted Splitit's achievement during a vibrant ceremony in London on June 25, 2026. The event drew together industry leaders and changemakers to celebrate significant advancements in payment technologies. The award criteria acknowledged providers that deliver the most effective embedded payment platforms, assessing aspects such as technological modernity, comprehensive functionality, and demonstrable user outcomes.
Splitit's innovative Installments-as-a-Service platform enables merchants to seamlessly integrate card-linked installment options into existing payment processes, whether online, via mobile applications, or through the newly introduced Splitit Go™ for in-person sales across various sectors, including healthcare and automotive. This solution negates the need for a new loan or credit checks, leveraging the credit available on consumers’ existing cards and allowing merchants to offer flexible payment alternatives without sacrificing transaction speed or customer satisfaction. Through this system, shoppers maintain full control and visibility of their purchases, as the entire transaction process occurs within the merchant's own checkout environment, preserving the integrity of the customer relationship.
Presently, Splitit's platform caters to over 4,500 active merchants across 30 different countries, facilitating transactions for users in more than 100 countries and supporting a wide array of currencies. Its unique model is derived from credit lines made available by card issuers, resulting in impressive approval rates exceeding 85%, a figure significantly more favorable than the average of 35–40% found in traditional buy-now-pay-later schemes. This broad accessibility extends to approximately 1.2 billion cardholders worldwide, enabling them to capitalize on Splitit’s installment features without needing to sign up for anything additional.
Moreover, Splitit’s efficacy is showcased in customer behavior post-purchase. For instance, the fashion retailer Fashionette reported that transactions processed through Splitit had an 18% lower return rate compared to those settled with a single upfront payment, indicating that installment buyers are more introspective when making their decisions.
Nandan Sheth, CEO of Splitit, commented on this achievement, stating, "For embedded payments to be successful, they need to be almost invisible to the shopper. That’s the foundation upon which Splitit was built—enabling installments sourced from existing card credits, directly embedded within the checkout process, without any external redirects or the burden of new loans." The positive results underscore not only Splitit’s innovative approach but also the tangible benefits experienced by merchants, including heightened approval rates and an enriched customer experience.
This recent recognition follows another award for Splitit earlier this year, where it was honored as a 2026 Georgia Fast 40 honoree by the Association for Corporate Growth (ACG) Atlanta, lauding it as one of Georgia's fastest-growing middle-market enterprises.
To explore more about the 2026 PayTech Awards and access a comprehensive list of winners, visit PayTech Awards Winners. Splitit continues to solidify its position as a pioneering force in the payment industry, enabling merchants to maximize revenue and customer loyalty while ensuring a seamless purchasing experience for consumers.
For further insights into Splitit and its progressive payment solutions, visit their official website at www.Splitit.com.
The PayTech Awards, renowned for recognizing excellence and innovation within the banking, payments, and fintech sectors, highlighted Splitit's achievement during a vibrant ceremony in London on June 25, 2026. The event drew together industry leaders and changemakers to celebrate significant advancements in payment technologies. The award criteria acknowledged providers that deliver the most effective embedded payment platforms, assessing aspects such as technological modernity, comprehensive functionality, and demonstrable user outcomes.
Splitit's innovative Installments-as-a-Service platform enables merchants to seamlessly integrate card-linked installment options into existing payment processes, whether online, via mobile applications, or through the newly introduced Splitit Go™ for in-person sales across various sectors, including healthcare and automotive. This solution negates the need for a new loan or credit checks, leveraging the credit available on consumers’ existing cards and allowing merchants to offer flexible payment alternatives without sacrificing transaction speed or customer satisfaction. Through this system, shoppers maintain full control and visibility of their purchases, as the entire transaction process occurs within the merchant's own checkout environment, preserving the integrity of the customer relationship.
Presently, Splitit's platform caters to over 4,500 active merchants across 30 different countries, facilitating transactions for users in more than 100 countries and supporting a wide array of currencies. Its unique model is derived from credit lines made available by card issuers, resulting in impressive approval rates exceeding 85%, a figure significantly more favorable than the average of 35–40% found in traditional buy-now-pay-later schemes. This broad accessibility extends to approximately 1.2 billion cardholders worldwide, enabling them to capitalize on Splitit’s installment features without needing to sign up for anything additional.
Moreover, Splitit’s efficacy is showcased in customer behavior post-purchase. For instance, the fashion retailer Fashionette reported that transactions processed through Splitit had an 18% lower return rate compared to those settled with a single upfront payment, indicating that installment buyers are more introspective when making their decisions.
Nandan Sheth, CEO of Splitit, commented on this achievement, stating, "For embedded payments to be successful, they need to be almost invisible to the shopper. That’s the foundation upon which Splitit was built—enabling installments sourced from existing card credits, directly embedded within the checkout process, without any external redirects or the burden of new loans." The positive results underscore not only Splitit’s innovative approach but also the tangible benefits experienced by merchants, including heightened approval rates and an enriched customer experience.
This recent recognition follows another award for Splitit earlier this year, where it was honored as a 2026 Georgia Fast 40 honoree by the Association for Corporate Growth (ACG) Atlanta, lauding it as one of Georgia's fastest-growing middle-market enterprises.
To explore more about the 2026 PayTech Awards and access a comprehensive list of winners, visit PayTech Awards Winners. Splitit continues to solidify its position as a pioneering force in the payment industry, enabling merchants to maximize revenue and customer loyalty while ensuring a seamless purchasing experience for consumers.
For further insights into Splitit and its progressive payment solutions, visit their official website at www.Splitit.com.
Topics Financial Services & Investing）
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