Mitsubishi UFJ Bank Launches Exciting Campaign for Young Savers in Japan
Mitsubishi UFJ Bank, a subsidiary of Mitsubishi UFJ Financial Group (MUFG), is launching an exciting campaign called "Yen Saving for Entertainment! Emutoku Campaign," beginning on November 9, 2026. This initiative specifically targets individuals aged 15 to 29 and aims to provide a fresh perspective on saving money by associating it with engaging entertainment experiences. This campaign will allow young participants to enter monthly lotteries for pairs of tickets to artist live performances and various unique activities, blending financial responsibility with the joy of entertainment.
For many young adults, the topic of money can be daunting and complicated. Mitsubishi UFJ Bank recognizes that saving money is not just about putting away funds for the future, but also about opening doors to experiences and the possibilities that life can offer. Understanding that exploring finances can often feel overwhelming, the bank aims to transform the perception of money into something more enjoyable and positive. Consequently, the "Yen Saving for Entertainment! Emutoku Campaign" was created to provide youth with an avenue to engage positively with their finances through captivating experiences like concerts and activities that inspire enthusiasm.
The Emutoku Campaign presents two types of perks for its participants: Selectable Emutoku and Lottery Emutoku.
From November 9, 2026, to April 30, 2027, individuals who open a new ordinary savings account with Mitsubishi UFJ Bank will receive a digital ticket called "Selectable Emutoku." This ticket allows participants to choose from a diverse range of rewards, including e-tickets for restaurants and subscription service coupons. Users can pick their preferred rewards from a rich selection, aiming to enhance daily enjoyment and leisure activities.
Note: The digital ticket is provided at 4,000 points via giftee Box® Select. The giftee Box, provided by Giftee, allows recipients to exchange the gifted points for various products without requiring account registration or app downloads. Participants can choose multiple rewards within their point balance, although exchange rates may differ based on the item's nature.
Account holders who meet the monthly balance criteria will have the opportunity to enter a lottery each month for a chance to win pairs of tickets for live concerts or special experiences like gourmet dinners and activities. Each month introduces unique offerings, and participants must select the month they wish to enter the draw, offering them ample opportunity to try their luck.
Mitsubishi UFJ Bank believes that enjoying one’s passion can drive a person toward a brighter future. Whether it’s experiencing live music, treating oneself to an exquisite dinner, or creating memories through travel with loved ones, these meaningful experiences serve as motivation for the youth. By providing these exciting entertainment opportunities, the bank aims to empower young adults to step confidently towards their futures.
With the tagline "All About Money," Mitsubishi UFJ Bank is committed to supporting customers in navigating their financial choices more simply and beneficially. The Emutoku campaign merges the terms "Emutt," which represents a comprehensive financial service to meet customers' lifestyle needs, with "toku," meaning benefit in Japanese. This initiative is designed to offer an enriching financial experience that resonates with the younger generation by linking savings to enjoyable and exciting outcomes.
Through this campaign, Mitsubishi UFJ Bank aspires to foster a culture where money management is seen as a pathway to fulfilling experiences, allowing young savers to approach financial discussions with optimism and individuality. Looking ahead, the bank remains dedicated to continuously providing programs and initiatives that support customers in their financial journeys—today and into the future.
Rethinking Money for the Youth
For many young adults, the topic of money can be daunting and complicated. Mitsubishi UFJ Bank recognizes that saving money is not just about putting away funds for the future, but also about opening doors to experiences and the possibilities that life can offer. Understanding that exploring finances can often feel overwhelming, the bank aims to transform the perception of money into something more enjoyable and positive. Consequently, the "Yen Saving for Entertainment! Emutoku Campaign" was created to provide youth with an avenue to engage positively with their finances through captivating experiences like concerts and activities that inspire enthusiasm.
Special Benefits of the Emutoku Campaign
The Emutoku Campaign presents two types of perks for its participants: Selectable Emutoku and Lottery Emutoku.
1. Selectable Emutoku
From November 9, 2026, to April 30, 2027, individuals who open a new ordinary savings account with Mitsubishi UFJ Bank will receive a digital ticket called "Selectable Emutoku." This ticket allows participants to choose from a diverse range of rewards, including e-tickets for restaurants and subscription service coupons. Users can pick their preferred rewards from a rich selection, aiming to enhance daily enjoyment and leisure activities.
Note: The digital ticket is provided at 4,000 points via giftee Box® Select. The giftee Box, provided by Giftee, allows recipients to exchange the gifted points for various products without requiring account registration or app downloads. Participants can choose multiple rewards within their point balance, although exchange rates may differ based on the item's nature.
2. Lottery Emutoku
Account holders who meet the monthly balance criteria will have the opportunity to enter a lottery each month for a chance to win pairs of tickets for live concerts or special experiences like gourmet dinners and activities. Each month introduces unique offerings, and participants must select the month they wish to enter the draw, offering them ample opportunity to try their luck.
Moving Together Towards the Future
Mitsubishi UFJ Bank believes that enjoying one’s passion can drive a person toward a brighter future. Whether it’s experiencing live music, treating oneself to an exquisite dinner, or creating memories through travel with loved ones, these meaningful experiences serve as motivation for the youth. By providing these exciting entertainment opportunities, the bank aims to empower young adults to step confidently towards their futures.
With the tagline "All About Money," Mitsubishi UFJ Bank is committed to supporting customers in navigating their financial choices more simply and beneficially. The Emutoku campaign merges the terms "Emutt," which represents a comprehensive financial service to meet customers' lifestyle needs, with "toku," meaning benefit in Japanese. This initiative is designed to offer an enriching financial experience that resonates with the younger generation by linking savings to enjoyable and exciting outcomes.
Through this campaign, Mitsubishi UFJ Bank aspires to foster a culture where money management is seen as a pathway to fulfilling experiences, allowing young savers to approach financial discussions with optimism and individuality. Looking ahead, the bank remains dedicated to continuously providing programs and initiatives that support customers in their financial journeys—today and into the future.
Topics Financial Services & Investing）
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