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VONS Celebrates 30 Years With a New Name

In March 2026, the company formerly known as Vonz Pictures will officially rebrand to VONS in celebration of its 30th anniversary. Founded in 1997, VONS began its journey as a production company specializing in image processing technologies that were revolutionary at the time.

As the company has evolved, so too has its scope of work. Starting from its roots in visual production, VONS has expanded its expertise into various domains, including video, web design, and augmented reality, transforming into a more comprehensive creative enterprise.

The decision to change the company name reflects this broadening of services while establishing a clearer future direction. VONS has adopted a new mission statement: “From one image, to everything.” This statement emphasizes the company's commitment to precision and craftsmanship, which has been its foundation since inception. With a focus on high-quality detail, VONS aims to extend its expertise beyond mere static graphics into the realms of video, web experiences, and augmented reality.

Service Offerings

VONS operates in three key areas:

Gra/ft: Imaging Services

The term Gra/ft is a blend of “Graphic” and “Craft,” symbolizing the core service of VONS which is meticulously creating visual representations. The company boasts a highly skilled team specializing in precise retouching and cutting-edge 3DCG production. Collaborating closely with art directors and photographers, VONS ensures seamless project execution from the initial vision to the final product, maintaining high standards and creative integrity.

.fps: Video Production

The term .fps stands for “frames per second,” which serves as a measure of how many still images make up moving footage. The focus of .fps is on what to showcase and how to elicit emotional responses within those fleeting moments. As a dynamic extension of Gra/ft, the video production team at VONS doesn’t just create visual content but also navigates complex mediums, including advanced technologies like motion capture and digital signage. The collaboration amongst directors, cinematographers, and technologists ensures that projects seamlessly transition from ideation to shooting, editing, and final delivery.

.axt: Digital Experience Design

.axt, derived from “Augment” and “Text,” signifies the advancement into digital realms like AR and AI. This service aims to extend human experiences rather than focus solely on technological outcomes. VONS specializes in developing corporate websites, campaign landing pages, and AR initiatives with a keen eye on information architecture, design, and coding. The team is dedicated to collaborating with clients from requirement definition through to operational implementation, ensuring high-quality outcomes that drive results.

Company Overview

• - Name: VONS (formerly Vonz Pictures)
• - Established: 1997
• - CEO: Ryuuichi Kataoka
• - Location: 7F, Shinbashi I-N Building, 2-12-17 Shinbashi, Minato-ku, Tokyo, Japan
• - Business Focus: Advertising creative planning and production

Inquiries

For media inquiries regarding this rebranding initiative, please contact:

• - Shouhei Nakajima, PR Representative
• - Phone: 03-3507-0735
• - Email: [email protected]

For more information, visit VONS Website.