Introducing PR Analyzer: A Cloud-Based Tool for Measuring PR Effectiveness with Journalist Naming Feature

The Launch of the PR Analyzer's Journalist Naming Feature

Bilcom Inc., a leader in public relations technology based in Minato-ku, Tokyo, has recently rolled out an innovative feature within its cloud-based PR measurement tool, PR Analyzer. This tool now includes a journalist naming feature, which displays the names of journalists and writers associated with online articles. This new capability allows PR professionals to track and identify who is covering their brand, as well as articles related to competitors, making it easier to target communications effectively.

Understanding the Functionality of the Journalist Naming Feature

The journalist naming feature offers several functionalities that enhance the standard PR analysis. First, it provides a comprehensive jury list, showing all journalists who have written about a specific company or its competitors. Each entry includes not only the journalist's name and pen name but also their associated company and department as indicated within articles. This facilitates the ability to search for journalists and manage registrations, with output options available in CSV format.

Next is the related article overview. Users can navigate to individual journalist profiles to see a list of articles they have written, complete with clickable titles linking to the full pieces. This deep dive offers PR teams the chance to evaluate a journalist's work and examine how their brand is portrayed in the media.

Moreover, a journalist ranking dashboard is included, displaying rankings based on various metrics such as the number of articles written, reach, advertising equivalent, and even social media impact (from platforms like Facebook and X). With this data, PR professionals can pinpoint which journalists are most influential in their industry and adapt their approaches accordingly.

To further enhance targeting, the feature allows users to set priority journalists. This means they can filter the journalist list and article views based on selected key reporters to streamline their efforts.

Additionally, there is a manual registration and editing option, allowing users to enter or adjust journalist information for articles where the author's name isn’t explicitly stated. This functionality is applicable not just for online articles but also extends to traditional media outlets such as television, newspapers, and magazines. This ensures that even if the journalist’s name is missing, PR professionals can still associate content with the right reporters.

Why This Feature Matters

The development of the journalist naming feature comes on the heels of an urgent need within PR and communications to go beyond simply recording coverage. Identifying the writers behind articles helps bridge the gap and makes it possible to recreate successful coverage more effectively. Knowing who is writing about your brand can inform PR strategies and guide teams on tailoring their content and pitches. The launch isn't just about gathering data; it’s about transforming insights into actionable strategies.

Overview of PR Analyzer

PR Analyzer itself is a comprehensive cloud-based platform that gathers data from various media sources, including television, newspapers, magazines, online content, and social networks. By using multiple metrics such as advertisement equivalency, reach, and share of voice, PR Analyzer allows users to perform competitive comparisons effectively.

With more than 7,000 platforms accounted for, including mentions across social media, the tool automates the process from clipping articles to generating detailed reports, making it a revolutionary tool for businesses of all sizes from startups to large enterprises.

Implementing this tool can significantly lighten the workload for PR professionals, fostering efficiency through technology while allowing teams to focus on strategy and analysis rather than being bogged down in manual tasks.

A Trusted Resource with Proven Success

Having garnered over 350 client implementations across various industries, from Japan Airlines and Yamaha to DMM.com and Mercari, PR Analyzer stands poised as a vital resource in the toolkit of modern PR firms. Its effectiveness has been recognized, securing accolades such as the Advanced Business Model Award at the 2022 ASPIC IoT, AI, and Cloud Awards, backed by the Ministry of Internal Affairs and Communications.

With its robust features and innovative approach, PR Analyzer continues to lead the charge in data-driven PR strategies in Japan, carving out a niche that enhances the public relations landscape.

For more details on PR Analyzer, please visit PR Analyzer Official Site.