Celebrating 100 Years: Shaddy's Impact on Korean Beauty at SEOUL LIFE

Celebrating 100 Years: Shaddy at SEOUL LIFE

Shaddy Inc., headquartered in Minato, Tokyo, has embarked on a remarkable journey by exhibiting at the much-anticipated Korean beauty event, SEOUL LIFE, as part of its 100th-anniversary celebrations. This event, designed to bridge connections with the younger demographic, has successfully attracted over 10,000 attendees since its inception in 2025. The company aims to create innovative experiences that resonate with the interests of younger consumers, particularly in the booming field of Korean cosmetics.

Event Overview

SEOUL LIFE will feature various engaging activities from June 5 to June 6, 2023. The pre-opening on June 5 is strictly by invitation only, while the general public can access the event from June 6 onwards. The event will take place at Maison KOSÉ located in Ginza, Tokyo, operating from 11:00 AM to 5:00 PM, with the last entry at 4:30 PM. This venue, renowned for its hospitality and aesthetic, will serve as a vibrant backdrop for the exhibition.

This year's SEOUL LIFE offers an exciting opportunity for Japanese attendees to experience firsthand the latest trends in Korean beauty. With multiple brands coming together, participants will have the chance to explore products ranging from skincare to beauty devices, while also enjoying exclusive content not available anywhere else. The event aims to delight beauty enthusiasts with hands-on opportunities to see, touch, and try out products from rapidly rising Korean brands.

Shaddy's Booth and Exclusive Campaigns

At the SEOUL LIFE event, Shaddy will set up an engaging booth featuring complimentary sampling and interactive campaigns. Participants can take part in the following initiatives:

1. Follow-and-tag Campaign: By following Shaddy’s official Instagram or posting with a tag, attendees stand a chance to win products from the trending Korean dessert brand, LoLoMeRo, including their beloved “MINI DUBAI CHEWY COOKIE”, and “DUBAI STYLE” ice chocolate.

2. Survey Participation: Responses to feedback surveys and Instagram engagement can lead to additional sweet treats, ensuring that every interaction is memorable and rewarding.

All giveaways will be available in limited quantities, further enhancing the exclusivity of the experience provided by Shaddy.

Background and Objectives

Shaddy, primarily known for its gifting services, is evolving beyond traditional frameworks as it celebrates its 100th anniversary. The company is keen on exploring new business avenues that pivot towards experiential gifts and emotional connections. With Korean beauty trends gaining immense popularity, especially among younger customers, Shaddy recognizes an opportunity to redefine gift-giving and make it more interactive. The aim is to transform routine encounters into engaging experiences that inspire a deeper affinity towards the brand.

Significance of Participation

Unlike mere product sales, Shaddy's participation in SEOUL LIFE is a strategic move to create meaningful touchpoints with future customers. The event serves as a platform to evaluate how aligning with Korean beauty trends can yield new possibilities for customer engagement. By employing social media to foster community building and compiling valuable consumer data, Shaddy aims to strengthen its product and service development initiatives in the months to come.

Future Vision

Insights garnered from SEOUL LIFE will guide the expansion of product offerings, including Korean skincare and confections, positioning Shaddy as more than just a gifting specialist. The company is committed to evolving with its clients' needs, offering lifestyle suggestions that encompass a broader scope beyond gifting. With ambitions set on the next century, Shaddy continues to embrace challenges and innovate in customer experiences.

About Shaddy Inc.

Established in 1926, Shaddy Inc. has become a leading company in formal gifting and is poised to celebrate its 100th anniversary. The company operates approximately 2,200 outlets across Japan, including online platforms like Shaddy Gift Mall. As a pioneer in catalog gifts, Shaddy has expertise in various life events, traditions, and gift-giving customs, ensuring a vast array of products suitable for any occasion. The aim is to create smiles for both givers and receivers, ushering in the next era of gifting.

For more details, visit Shaddy's official site at Shaddy Inc. and stay updated through their social media channels: