Langjiu Crowned Most Popular Chinese Baijiu Brand Among Foreigners

Langjiu Crowned Most Popular Chinese Baijiu Brand

In an impressive recognition of its global appeal, Langjiu, a premier Baijiu brand famed for its unique sauce aroma, has been voted as one of the most popular Chinese brands among foreigners. The announcement was made during the recent event titled Give a Like for My Favorite China's Brands (2024-2025), where Langjiu outshone other brands to claim the top spot in the Baijiu category.

This accolade reflects Langjiu's ever-growing attractiveness to overseas markets and consumers, highlighting its dedication to expand and elevate the essence of Chinese culture through its offerings. The recognition demonstrates the brand's successful strategy over the years, allowing it to resonate deeply with Baijiu enthusiasts globally.

The Global Campaign

Organized collaboratively by Xinhua's Brand Work Office and the China Economic Information Service (CEIS), this global online voting campaign has completed its fourth iteration. The initiative's primary goal is to enhance the competitiveness and global influence of Chinese brands, while simultaneously raising awareness and popularity among international audiences.

Langjiu originates from the city of Erlang in Gulin County, located in Sichuan Province, which is renowned as one of the top ten spirit-production regions worldwide. The Langjiu Estate stretches over 49 kilometers along the picturesque banks of the Chishui River and features six ecological brewing zones, showcasing the harmony between nature and production methods.

With an impressive annual production capacity of 72,000 tons of premium Baijiu and a storage capacity of 265,000 tons, Langjiu attracts over 200,000 Baijiu lovers from around the globe each year, offering them unparalleled experiences and authentic tastes of Chinese culture.

Recognition and Value

According to the World Brand Summit 2024 report, Langjiu secured 56th place among China’s 500 most valuable brands, holding a brand value of 151.876 billion Yuan (approximately 20.98 billion USD). This significant placement reaffirms its position as one of the top three brands in the competitive Baijiu sector for an incredible 16 consecutive years.

Over the years, Langjiu has embarked on an ambitious journey to expand its international footprint, reaching over 20 countries and regions that span North America, South America, Europe, Southeast Asia, and East Africa. The strategic introduction of their products into emerging markets such as Spain, France, Thailand, and Cambodia marks a turning point in their global strategy. This not only reinforces their brand presence but also elevates the cultural recognition of Chinese Baijiu on an international stage.

Commitment to Quality and Culture

Chairman Wang Junlin emphasized that the efforts to promote Chinese Baijiu to the world are fundamentally aimed at fostering cultural appreciation. Langjiu has long been committed to maintaining high-quality standards while evolving its brand identity to appeal to contemporary demands. The year 2025 marks the ninth anniversary of China Brand Day, a celebration of the rising global recognition of Chinese brands.

Langjiu stands as a testament to the potential of Chinese brands in the international markets, and the company is dedicated to advancing the globalization of Chinese culture by significantly enhancing its cultural identity. With relentless efforts, Langjiu will continue to serve as an illustrious representative of Chinese Baijiu brands, striving for excellence and impactful presence in the world market.