#United States #New York City #Pricer #NRF 2026 #Shelf Awareness

Pricer to Unveil New Global Consumer Insights Study at NRF 2026

Pricer, a leading name in retail technology, is set to showcase its latest innovations at the National Retail Federation (NRF) 2026 Expo, taking place from January 11 to January 13, 2026, in New York City. Through this expo, Pricer aims to highlight a groundbreaking global consumer insights study as well as its vision for 'shelf awareness' – a pivotal aspect driving modern retail experiences.

Uncovering Consumer Behavior Trends

The consumer insights study, surveying 5,000 participants from the UK, Germany, France, Italy, and the US, was conducted in October 2025. This comprehensive research aims to decipher the motivations, behaviors, and purchasing triggers of today’s shoppers. The findings will be presented in a session titled "Shelf Awareness: How Smart Stores Win Shoppers," where Pricer's Chief Product Officer, Finn Wikander, will participate in a discussion with Rob Smith, the Technology Officer at East of England Co-op. This collaboration promises to showcase valuable perspectives on effective retail strategies that resonate with consumers.

The Significance of Shelf Awareness

A key highlight of the session will be the exploration of 'shelf awareness' – a concept that refers to how physical shelf spaces can communicate with shoppers, influence their decisions, and overall, enhance the shopping experience. As consumer expectations evolve, especially among younger generations like Gen Z, retailers must amplify efforts towards clarity, transparency, and sustainability within their stores. This session will delve deep into how modern retail must adapt to meet these rising expectations.

Innovative Solutions to Enhance In-Store Experience

Alongside the study, Pricer will present its advanced retail solutions tailored to address contemporary consumer demands. By enhancing experiences at the shelf edge, Pricer aims to enable retailers to meet expectations regarding sustainability and transparency. Attendees are encouraged to visit Pricer at Booth #6229 at the Jacob K. Javits Convention Center to discover firsthand how the company’s technologies can redefine the in-store experience.

This expo is not just an exhibition of products, but also a platform for knowledge sharing and collaborative learning. Pricer’s participation underscores its commitment to transforming retail dynamics through innovative technologies and consumer insights.

About Pricer

Founded in Sweden in 1991 and publicly listed on Nasdaq Stockholm, Pricer is at the forefront of retail digitalization. With over 350 million electronic shelf labels in 28,000 stores across 70 countries, the company is dedicated to providing scalable, energy-efficient, and user-friendly solutions for retailers around the globe. Pricer’s technology seeks to revolutionize shopping experiences by influencing buyer behavior and enhancing operational efficiency.

Those interested in deeper insights from Pricer can also reach out for interview requests and further information, either from Sidney Naliwajka, Finn Wikander, or Anna Gnyria, who can be contacted through the provided information links.

As we gear up for NRF 2026, Pricer invites all stakeholders in the retail industry to engage in this pivotal discourse about the future of retail, innovation, and consumer experiences.