#USA #Miami #Analytic Partners #Marketing Mix Modeling #Gartner Magic Quadrant

Analytic Partners Reaffirms Its Leadership in the Gartner Magic Quadrant

In a significant announcement last week, Analytic Partners, renowned for its expertise in commercial analytics, declared that it has been named a leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) solutions for the year 2025. This recognition is particularly noteworthy as it marks the second consecutive year that Analytic Partners has secured this esteemed position since the report's inception in 2024.

Outstanding Performance Recognition

The esteemed position of Analytic Partners is due to its impressive scores in both Execution and Vision among all evaluated providers in the Magic Quadrant. Nancy Smith, the company's President and CEO, expressed her gratitude for the acknowledgment, stating, "We are honored to be recognized as leaders for the second consecutive year, and we are delighted to receive the top recognition for 'Vision Integrity’ and the best score for 'Execution Capability.'" This accolade serves as a testament to Analytic Partners' commitment to providing superior business intelligence and decision-making solutions to its clients, enabling them to achieve sustainable long-term growth.

GPS Enterprise®: The Driving Force Behind Growth

Analytic Partners has integrated its proprietary ROI Genome® technology within its comprehensive platform, GPS Enterprise®. This platform helps businesses obtain the vital intelligence required to make agile, data-driven decisions that foster sustainable growth. With advanced analytical capabilities and optimized data management, businesses can navigate complexities effortlessly, leading to growth that is both significant and measurable.

High Ratings Across Critical Capabilities

In alignment with its recognition, Analytic Partners also received commendations in the accompanying Critical Capabilities report, achieving top scores in eight out of nine critical capabilities evaluated. This included areas such as:

• - Rapid Value Generation
• - Marketing Staff Adoption
• - Cross-Functional Adoption
• - Complex Execution and Analysis
• - Self-Service Modeling Environment
• - Creative Assessment
• - Creative Data Taxonomy
• - Brand Tracking

These capabilities underscore the company’s focus on enhancing business enablement and managing complexity while promoting cross-functional collaboration to accelerate value creation.

The Shift from MMM to Commercial Analytics

Analytic Partners emphasizes a transformative approach to business analysis, moving beyond the traditional scope of Marketing Mix Modeling to a more integrated Commercial Analytics framework. This new approach identifies the connections between business drivers and growth outcomes, offering actionable insights that align finance, marketing, and operations around the factors propelling success.

Maggie Merklin, the Customer Director at Analytic Partners, commented, "The Critical Capabilities from Gartner reflect the necessity of business enablement, managing complexity, and cross-functional adoption to hasten value acquisition." These insights enable clients to make informed decisions regarding pricing, production, media strategies, and creativity, quantifying the impact of their actions.

Enhancing Marketing Decisions in a Dynamic Landscape

To meet the demands of an ever-evolving marketing landscape, Analytic Partners has continually upgraded its offerings, introducing AI-powered insights and dynamic analysis features that include brand impact and creative intelligence assessments. These functionalities strive to address the unique needs of businesses in today's fast-paced environment.

Conclusion: Looking Ahead

As the recognition from Gartner indicates, Analytic Partners continues to set the standard in marketing analysis and modeling solutions, equipping Fortune 500 brands with the insights necessary for achieving robust business outcomes. The company remains committed to transforming data into knowledge, facilitating strong connections with audiences, and driving commercial success. For more information, visit analyticpartners.com.

Read the full Magic Quadrant report here and the Critical Capabilities report here.