Authenticom Group Appoints Jason Tryfon as Global CEO to Propel Global Expansion

Authenticom Group's Strategic Shift

In a significant move to bolster its global presence, the Authenticom Group of Companies has appointed Jason Tryfon as its new Global Chief Executive Officer. The announcement, made on September 16, 2025, marks a pivotal moment for the company, which is renowned for its advanced data syndication and integration solutions. Tryfon's promotion, effective from September 1, 2025, is seen as a natural progression in the organization’s journey towards international expansion and operational excellence.

For the past several years, Jason has played a crucial role as the President of International Operations, driving Authenticom’s global strategy and leading transformative initiatives. Under his leadership, the company has not only achieved record growth but also garnered prestigious accolades, including recent Stevie® Awards for Great Employers and Management Team of the Year. This recognition underscores the company's commitment to fostering a dynamic workplace culture and delivering exceptional results.

As Tryfon steps into his new role, he expresses enthusiasm about the future direction of Authenticom. In a statement, he noted, "I'm beyond excited to step into this role. Authenticom has an incredible foundation, and the timing couldn't be better to accelerate our global impact. My focus is simple: scale faster, innovate smarter, grow our lines of business, and continue enhancing the customer experience."

The leadership change comes with the acknowledgment of Steve Cottrell, the company's founder and now Executive Chairman, who emphasized Tryfon's essential contributions to Authenticom's recent growth. Cottrell remarked, "Jason has proven himself as a key driver of our transformation and growth. His energy, vision, and award-winning leadership style are exactly what Authenticom needs during this critical phase."

Expanding Horizons

Authenticom is dedicated to reshaping the global automotive ecosystem by providing secure and vendor-neutral integration solutions through its innovative platforms. With a comprehensive suite of services, including the DealerVault® platform, Authenticom empowers dealerships, OEMs, and other stakeholders with visibility and control over data sharing processes. Currently serving over 12,500 dealership locations and processing millions of records daily, the company is positioned to lead in this niche market.

Similarly, Motive Retail, another entity within the Authenticom Group, has been pivotal in enhancing API connectivity among OEMs, Dealer Management Systems (DMS), and third-party vendors. With over 15,000 integrations across 320+ DMS platforms, Motive Retail ensures real-time connectivity, facilitating a digital transformation within automotive retail. This scalable approach and innovative technology significantly contribute to the data ecosystem, ensuring secure and reliable data movement.

Focus on Innovation and Customer Experience

In his role as Global CEO, Tryfon aims to amplify efforts to strengthen customer partnerships and leverage technology investments to unlock the full potential of data for businesses worldwide. His objective is to achieve sustained growth while maintaining a keen focus on enhancing the customer experience. The changes in leadership and strategy are expected to reinforce Authenticom's position as a leader in data solutions and integration.

In summary, Jason Tryfon's appointment as Global CEO epitomizes Authenticom’s commitment to growth and transformation in an evolving market landscape. As the company embarks on this crucial next phase, it seeks to enhance its operational capabilities and accelerate its global expansion efforts, setting the stage for continued innovation and success in the automotive data integration sphere.