#Japan #Tokyo #GCC #Orange and Partners #Branded Placemaking

INCLUSIVE Holdings Group Reorganization

INCLUSIVE Holdings, a Tokyo-based company, has announced a strategic restructuring of its group. Effective June 1, 2026, its subsidiary, Orange and Partners, will acquire its other subsidiary, George Creative Company (GCC), creating new business opportunities in Branded Placemaking and design consulting. The goal of this merger is to diversify revenue sources and expand the company’s foundation beyond traditional advertising.

Strategic Significance of the Merger

The merger aims at various strategic objectives:

1. Expanding Revenue Beyond Advertising: The integration allows for ongoing models that enhance operations and information dissemination post-production.
2. Capitalizing on High-Value Creative Segments: The aim is to provide comprehensive support from space and experience design to brand communication, offering valuable services to clients.
3. Cross-selling Opportunities: Utilizing media and data assets within the group will facilitate the provision of integrated solutions.
4. Efficient Capital Deployment: The merger is structured to ensure high efficiency in capital growth through an asset-light business model.
5. Entering Growing Markets: The company will actively seek opportunities in tourism, hospitality, and local revitalization projects.

Market Background and Opportunities

Recently, there has been a shift in value perception from mere physical assets to experiential offerings in real estate development and community projects. It's no longer sufficient to merely offer functional spaces; the focus has shifted to the experiences that facilities can create. The rise in demand for innovative space utilization and investment in inbound tourism has increased the need for design models that enhance experience and brand visibility. INCLUSIVE Holdings views this trend as a significant business opportunity aimed at capturing market share through their new initiative.

Understanding Branded Placemaking

Branded Placemaking refers to strategies that enhance the individuality and value of spaces through design and experiential storytelling. This approach goes beyond one-off design projects and encompasses the entire process from initial concept creation to brand communication and ongoing operation post-launch. The goal is to view spaces as ongoing media channels for consistent value delivery and to establish a stable revenue framework through supportive operation models and success fee-based incentives tied to project outcomes.

Value Proposition and Target Clients

Target Clients

• - Real Estate Developers and Facility Operators: They will receive integrated design support that enhances the overall value of facilities, boosts customer engagement, and promotes sustained visitor attraction, ensuring that a facility's opening isn’t its peak moment.
• - Brand Holders and Corporates: They will benefit from experience designs that capture their brand values, leading to long-term fan engagement and customer lifetime value (LTV).
• - Local Governments and Tourism Operators: They are provided with redefined local resources that create compelling reasons for visitors, stimulating local economies through enhanced branding and community interaction.

Design Consulting Services

Beyond space production, consulting services will also include support for corporate visual identity, store design, and product packaging. These high-value consulting offerings aim to stabilize revenue through long-term contracts and in-house design support for client's brands.

Enhancing Corporate Value through Synergies

The merger between Orange and Partners and GCC will unify Orange’s brand planning capabilities with GCC’s spatial design expertise. Leveraging INCLUSIVE’s digital media strategies and data assets will enable sophisticated solutions crossing physical spaces and digital platforms, improving bid values, securing large projects, and enhancing long-term transactional value with clients.

Merger Overview

• - Surviving Company: Orange and Partners
• - Dissolved Company: George Creative Company (a wholly-owned subsidiary of Orange)
• - Effective Date: June 1, 2026
• - Merger Form: Absorption merger, without exchange of shares, making a simplified process.
• - Impact on Performance: The merger is not anticipated to have a significant impact on consolidated performance due to it being internal between subsidiaries.

Future Outlook

Following the merger, there will be a stronger collaboration with major developers and municipalities from 2027 onwards, focusing on regional revitalization projects and tourism site developments. Over time, INCLUSIVE Holdings aims to grow its high-value experiential models on a global scale while continuing to contribute to the group's revenue growth.

Company Overview

INCLUSIVE Holdings Inc.

• - Website: inclusive.co.jp
• - CEO: Miki Kimura
• - Location: Toranomon 4-1-1, Kamiyacho Trust Tower, Minato-ku, Tokyo
• - Capital: 14,210,000 JPY (as of March 2025)

Orange and Partners Inc.

• - Website: orange-p.co.jp
• - CEO: Kundo Koyama
• - Location: 1-11-10, Nishisando, Minato-ku, Tokyo

Inquiries

For more information, contact: INCLUSIVE Holdings PR Office at [email protected] or Orange and Partners for business inquiries at +81-3-3560-3727.

Disclaimer: Any forward-looking statements are based on information currently available and rational assumptions. Actual results may differ due to various factors.