Unlocking Effective Category Strategies: Insights from Suswork's CEO

In today’s competitive market landscape, many companies recognize the importance of establishing unique category strategies to differentiate themselves from rivals. However, discovering how to execute these strategies successfully remains a challenge that many organizations face. On October 17, 2025, Immedio will hold a free online seminar with Hiroshi Terai, the CEO of Suswork, who will offer critical insights into turning strategic visions into tangible outcomes.

The Gap Between Strategy and Execution

Numerous businesses aspire to move away from price wars and commoditized markets through distinct category strategies. Yet, there often exists a significant gap between formulating strategies and actualizing them into successful practices. Executives frequently encounter challenges like:

- How to effectively implement strategies across teams?
- What type of personnel and systems are necessary for successful execution?

To tackle these common concerns, the webinar will delve into innovative approaches for creating new market categories and supporting fast-growing companies—drawing on Suswork’s extensive experience.

Hiroshi Terai has a proven track record, having transitioned from a corporate banking role in Mitsui Sumitomo Bank to digital marketing, where he significantly contributed to a business growing to an annual revenue of 2 billion yen within just two years. As the leader of Suswork, he specializes in designing growth models for companies, leveraging his knowledge in advertising management and B2B marketing. Terai is particularly acclaimed for his achievements in branding initiatives within his organization.

Seminar Overview

The online seminar is structured into two distinct segments:
1. Designing and Implementing Category Strategies: Terai will break down the entire process of category strategy—from design to execution. He will highlight the essential role of building a robust organizational foundation to support these strategies effectively.
2. Real-World Case Studies: The latter part of the seminar will showcase specific characteristics and case studies of companies that have successfully integrated Immedio’s automation tools. These examples will be viewed through an expert lens, emphasizing how these tools facilitate the enactment of strategic plans.

Who Should Attend?

This seminar is ideal for business leaders, managers, marketers, and anyone facing challenges such as:

- Difficulty in ensuring that strategic plans penetrate the operational level within their organizations.
- Uncertainty regarding the processes and systems required to generate new markets.
- A need to explore organizational structures and operations that maximize product value.
- A desire to understand how tools like Immedio contribute to the actual execution of business strategies.

Event Details

- Event Name: Unlocking Effective Category Strategies with Hiroshi Terai from Suswork
- Date: October 17, 2025, from 12:00 to 13:00
- Format: Online via Zoom Webinar
- Participation: Free of charge
- Hosting Company: Immedio

Immedio is on a mission to enhance effective business interactions, providing automation tools designed to streamline the sales process. The company’s vision advocates for innovative encounters that can lead to the creation of new value in society. Immedio champions a world where creators and users meet effortlessly, thereby cultivating a future filled with new possibilities through collaboration and shared aspirations.

To register for the seminar and unlock the insights that could shape the future of your business strategies, click here.