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Subway's Exciting Campaign with Hapidanbui

Subway, the popular sandwich chain owned by Watami Fast Casual Management Co., Ltd. based in Ota, Tokyo, is set to bring smiles to its customers once again with the second phase of its much-loved campaign, 'Hapidanbui Summer!' This exciting collaboration with Sanrio's character unit, Hapidanbui, will kick off on August 5, 2026, at Subway outlets nationwide.

This new promotion features an incredible combo of Subway’s beloved menu items along with unique, limited-edition merchandise that fans can only get at this event. Customers can look forward to the special 'Hapidanbui Original Goods Set,' which comes with a sandwich, fries, and a drink—all at a great price.

What’s New in Phase 2?

In this second wave, launching on August 5, customers will receive a set of original flake stickers (four designs) with each participating meal. This special collaboration aims to enhance the joy of Subway’s fans, much like the first phase that took place from July 8, 2026, which featured adorable acrylic keychains that were highly sought after.

Campaign Details

Available Menus and Offers

The campaign includes three fan-favorite Subway sandwiches:

• - Teriyaki Chicken Sandwich (346kcal, 43.2g net carbs) - Featuring succulent chicken thigh marinated in sweet teriyaki sauce, complemented by mayo dressing.
• - Shrimp Avocado Sandwich (319kcal, 37.1g net carbs) - A perfect combination of plump shrimp and creamy avocado paired with vegetable creamy dressing.
• - Prosciutto Mascarpone Sandwich (326kcal, 38.8g net carbs) - Delicate prosciutto smoked using cherry wood chips combined with smooth mascarpone and basil dressing.

Each specially designed meal, price set at ¥1,120 (tax included), comes packaged in a limited-edition paper bag featuring the Hapidanbui collaboration design.

How to Obtain Exclusive Merchandise

With every selected set menu, customers will receive a random set of six flake stickers designed exclusively for this collaboration, while supplies last. Please remember that the choice of sticker design will be randomly assigned and cannot be specified.

In-Store Only Purchase and Limitations

Fans are advised that to keep the fun vibrant and accessible, there is a purchase limit of two sets per transaction. It's essential to note that these campaigns are available only in-store, and services like mobile ordering or delivery do not qualify. Once the stock of original merchandise runs out, the campaign will conclude.

A Happy Collaboration

Subway, known for its motto 'Eat Fresh, Feel Good,' partners with Hapidanbui, a playful character unit created to spread happiness, making this campaign a win-win initiative designed to delight fans of all ages. This summer, come and enjoy the delightful combination of Subway’s delicious offerings with exclusive Hapidanbui merchandise!

A Bit About Subway

Subway was established in 1965 in Connecticut, USA, when founder Fred DeLuca, at just 17 years old, opened his first shop to fund his college education. What began as a small sandwich shop transformed into an internationally renowned chain, offering customized sandwiches tailored to customer preferences. Subway now boasts over a hundred international locations, including a robust presence in Japan since its debut in 1992 in Minato, Tokyo.

About Hapidanbui

The Hapidanbui character unit consists of six distinct characters including Pochacco, Tuxedo Sam, Kerokerokeroppi, Bad Badtz-Maru, Hangyodon, and Peck the duck, all promoting their slogan, 'All is well when we're together!' In essence, they embody a cheerful spirit in every campaign and action they undertake.