#Japan #marketing #Tokyo #affluent #High-End Media

Utilizing High-Net-Worth Consumer Databases for Marketing Strategies

In the ever-evolving landscape of marketing, understanding affluent consumers is key. The upcoming event, DXPO Tokyo 2025, scheduled to take place on November 27 and 28, presents an exciting opportunity for brands to delve into effective strategies tailored for high-net-worth individuals. One of the leading players in this space, 株式会社affluent, will showcase its expertise in affluent marketing through its unique offerings and insightful discussions.

Event Overview

The DXPO Tokyo 2025 will be held at Ariake GYM-EX in Koto, Tokyo. Affluent will have a dedicated booth from which they will introduce a range of services aimed at connecting with wealthy consumers. Visitors can take advantage of consultations and gain access to informative materials that can enhance their marketing strategies.

Among the services featured are:

• - AFFLUENT Magazine: A high-end publication aimed at affluent audiences.
• - AFFLUENT DM: A direct mail service that delivers personalized communications to high-net-worth individuals.
• - ATAS: A predictive AI analysis service that offers insights into purchasing behaviors.
• - AFFLUENT for President: A high-end magazine specifically designed for business executives.

Collectively, these services facilitate not only direct marketing but also a deeper understanding of affluent consumer behavior.

Interactive Seminar on Affluent Marketing

On November 28, at 11:40 AM, there will be a seminar held in Seminar Room B, featuring Masataro Mori, the Chief Executive Officer and Editor-in-Chief of AFFLUENT magazine. This session is poised to enlighten marketing and advertising professionals on the nuances of affluent marketing, including successful case studies and the latest trends affecting the affluent segment.

The seminar is designed to address the challenges faced by marketers targeting this demographic, making it a must-attend for anyone in the advertising sector. Attendees will have the chance to gain valuable insights that can be applied within their marketing strategies.

Insights from 株式会社affluent

Founded in 2020, 株式会社affluent has quickly positioned itself as a significant player in the affluent marketing landscape in Japan. The company specializes in direct marketing to approximately 1 million wealthy individuals across the country. The flagship publication, AFFLUENT, first launched in 2012, has evolved into a well-respected source of information and resources for affluent consumers, disseminating approximately 170,000 copies in major cities like Tokyo, Osaka, and Nagoya.

In recent years, affluent has expanded its portfolio to include a range of services tailored for wealth segmentation, including bespoke direct mail options and the integration of predictive AI for understanding purchasing behavior. Future initiatives, such as the launch of AFFLUENT for President and upcoming market reports tailored for affluent marketing professionals, display the brand's commitment to remaining at the forefront of this niche market.

The Importance of Engaging with High-Net-Worth Individuals

As the marketing landscape continues to evolve, engaging effectively with high-net-worth individuals has become increasingly vital for brands seeking growth. 株式会社affluent's innovative approaches reflect a clear understanding of the unique needs and behaviors of this demographic. The insights gained at the DXPO Tokyo 2025, combined with the tools provided by affluent, will equip marketers with the knowledge and resources necessary to refine their strategies and foster success in affluent marketing.

To reserve a consultation at the booth or attend the seminar, please visit the official DXPO page linked under the event details.

Through a collective endeavor to understand affluent consumer patterns, brands can not only enhance their marketing efficacy but also build lasting relationships with high-net-worth individuals, ultimately leading to sustained business growth.

For more information on 株式会社affluent and its offerings, explore their official website: affluent.co.jp.