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Chrysler, Dodge, Jeep®, and Ram Unite for America250 Celebration

As America approaches a monumental milestone in 2026, the Chrysler, Dodge, Jeep®, and Ram brands have announced their partnership with America250, a collaborative initiative designed to commemorate the 250th anniversary of the Declaration of Independence. This exciting partnership marks a significant collaboration between automotive industry leaders and a national movement aiming to engage Americans from all walks of life in various celebratory events.

The newly launched campaign, titled "America Made Us," will run across social media platforms, symbolizing the shared historical journey of these iconic automotive brands with the American populace. Notably, this yearlong celebration will harness a fleet of vehicles that will facilitate official America250 events, uniting the nation in an engaging and celebratory atmosphere.

Americans can expect to see limited-edition vehicles from Chrysler, Dodge, Jeep, and Ram, tailored specifically to align with the essence of America250, showcasing designs that reflect the spirit of unity and pride. A notable feature of this partnership includes the unveiling of an America250-themed building wrap at Stellantis’ North America headquarters in Auburn Hills, Michigan, just in time for Memorial Day—a perfect opportunity to kick off the festivities.

Celebrating American Heritage

The Chrysler brand, founded in Detroit by Walter P. Chrysler in 1925, has stood the test of time, celebrating its centennial on June 6, marking a century of automotive innovation. Chrysler is renowned for its unique designs and commitment to quality, notably pioneering the minivan market with the Chrysler Pacifica, which has become a favorite among families. Their concept of Harmony in Motion emphasizes modern design while paying tribute to a rich automotive legacy.

Dodge, which represents the rebellious spirit of American muscle, continues to captivate enthusiasts with potent performance vehicles. With a history rooted in speed and strength, Dodge celebrates the freedom and excitement that comes with each ride. Its iconic Dodge Charger Daytona is a testament to this, earning its place as one of America’s most powerful muscle cars.

For the Jeep brand, the 80-plus years of tradition speaks volumes. Known for its rugged reliability and off-road capabilities, Jeep has become synonymous with American freedom. Representing patriotism, Jeep has been recognized as the most patriotic brand for 24 consecutive years, with its models like the Wrangler and Grand Cherokee being celebrated symbols of American automotive culture.

Lastly, Ram continues to uphold the promise of delivering robust trucks that meet the diverse needs of Americans, embodying the spirit of resilience and strength, akin to its iconic God Made A Farmer ad that pays homage to America’s hardworking farmers.

Engaging Communities

The partnership will entail engaging with communities nationwide, encouraging participation in events designed to strengthen American unity. With the participation of corporations like Coca-Cola, Walmart, and Meta, the America250 initiative aims to create an inclusive atmosphere that resonates with all Americans, fostering shared experiences and storytelling that celebrates the richness of American history and ideals.

Rosie Rios, chair of America250, emphasized the significance of this collaboration, stating, “Chrysler, Dodge, Jeep, and Ram are among the most iconic American brands. Together, we will drive our mission forward, celebrating the journey of our nation over the past 250 years.”

Chrysler's global chief marketing officer, Olivier Francois, remarked on the legendary legacy behind these brands and their cultural impact, noting that the "America Made Us" theme encapsulates the spirit of innovation and patriotism embedded in their narratives and brand stories.

As 2026 approaches, keep an eye out for the special events and limited-edition vehicles that will undoubtedly mark this significant historical celebration. The America Made Us campaign is just the beginning of what promises to be a year filled with pride, innovation, and community spirit, honoring the journey of America and the brands that have become an intrinsic part of its cultural fabric.

For additional details about the initiatives and events planned for the America250 celebration, visit America250.org.