#Japan #Shinagawa #Anime Merchandise #BEENOS #Buyee

Insights from Recent Anime Merchandise Purchasing Intent Survey by BEENOS

The BEENO S group recently conducted an extensive survey of 554 international customers utilizing their cross-border e-commerce service, Buyee, to gauge their interest and purchasing motivations related to anime merchandise. This study engaged respondents across various age groups, ranging from teenagers to individuals in their seventies, residing in over 50 countries.

As Japanese anime continues to gain global acclaim, the trend of overseas fans acquiring official merchandise through cross-border e-commerce has surged. This increase presents unprecedented opportunities for Japanese content holders and manufacturers looking to expand into international markets. However, understanding the specific purchasing insights of overseas customers remains a significant challenge for businesses aiming to strategize effective international expansion and revenue growth.

This survey aims to visualize the purchasing intentions of overseas anime fans seeking to buy anime merchandise through cross-border e-commerce. The findings are expected to assist Japanese companies in making informed decisions when considering entry into overseas markets.

Key Findings from the Survey:

1. High Engagement: An overwhelming 87% of respondents confirmed they had previously purchased anime merchandise through cross-border e-commerce, indicating a robust demand.
2. Top Purchased Items: The most frequently purchased item was figures, garnering 39.6% of responses, followed by books, plush toys, and acrylic stands.
3. Significant Spending: More than half of respondents reported a cumulative spending of over 100,000 yen (approximately $700), suggesting a tendency towards repeat purchases.
4. Daily Fashion Integration: A remarkable 90.9% expressed a positive inclination towards wearing anime-themed fashion items, particularly t-shirts and accessories.
5. Design Preference: The majority (63.3%) preferred modest designs for anime-themed fashion items, favoring subtle placements of logos and characters.
6. Desired Lifestyle Products: The most sought-after daily items were wallets, pouches, and smartphone accessories, indicating a strong desire for functional anime-themed collaborations.
7. Popular Toys: For toys, figures, plush toys, and plastic models topped the list, emphasizing a strong interest in tangible representations of beloved characters.
8. Social Media Utilization: The predominant social media platforms used by respondents included YouTube, Instagram, and X, reflecting their engagement in fan communities through various channels like Discord and Reddit.

Additional Insights:

• - The predominant age group of respondents included a balanced representation across various decades, showcasing the wide-reaching appeal of anime.
• - When asked about their preferences in purchasing formats, the preference for figures indicated not only a desire for collections but also a market trend that emphasizes quality and detailed craftsmanship.
• - Furthermore, the interest in collaboration between anime and fashion items highlights an evolving trend where anime fandom intersects with lifestyle choices, opening the doors for new business ventures in cross-market strategies.

In conclusion, the findings from this survey shed light on the vibrant and growing market for anime merchandise among international fans. Businesses looking to expand into overseas markets can leverage these insights to kickstart their international strategies and cater to the enthusiastic demand evident from this diverse clientele. As BEENO S continues its mission to bridge Japanese offerings with the global market, the data collected will be crucial in navigating future endeavors in the world of anime fandom.