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Introducing the Best Golf Clubs in 2025-2026

Golf enthusiasts, mark your calendars! On December 11, 2025, San-ei Corporation will release the latest edition of the GOLF TODAY series, titled "2025-2026: The Latest and Most Popular Clubs - The Ultimate Buyer’s Guide." This comprehensive guide is set to be your go-to resource for finding the perfect golf clubs this winter season.

What's Inside the Guide?

In this edition, you can expect detailed insights into a variety of golf clubs. This includes the latest models, as well as popular choices that are already experiencing markdowns, such as the Callaway ELYTE and Taylormade Qi35, both released for 2025. This guide offers a complete rundown of features, performance stats, and thorough review reports, allowing golf fans to compare the clubs they’re most interested in seamlessly.

Among the highlights are the best-selling G440 series from Ping and the newly launched XXIO 14, put to the test by renowned golf expert Ryouhei Ishii. Were these clubs able to deliver the signature performance that fans have been craving? You’ll find the answers in this issue.

Meet the Experts

Contributing to the guide are beloved familiar faces from the magazine—Makoto Kanai, Yoshinori Shikamata, Ryouhei Ishii, and Kota Seki. Joining them this time is YouTube sensation Daisuke Ura, adding a fresh perspective on their selected clubs. Together, they’ve handpicked the “must-buy” golf clubs, ensuring an enriching reading experience for all.

Deep Dive on Putting Technology

The guide also features a special section dedicated to the innovative “Zero Torque” putter, which has generated buzz among golfers for improving short putt performance. Dive deep into the implications of this technology and learn which type of player it suits best, along with the differences manufacturers offer.

Availability and Pricing

The “2025-2026: The Latest and Most Popular Clubs - The Ultimate Buyer’s Guide” will be available for a retail price of ¥990 (excluding tax). ISBN for this release is 9784779653612. You can find it at bookstores and convenience stores nationwide starting December 11, 2025, or purchase it online through the San-ei Corporation website here.

About San-ei Corporation

With over 70 years of history, San-ei Corporation has been at the forefront of automotive and racing publications. They have leveraged their vast network and immense expertise to expand their footprint into various domains such as sports, fashion, and outdoor activities through magazines and events. Their mission is to enhance brand strength while significantly expanding their content across web and video platforms. San-ei Corporation is led by President Kenji Suzuki and was established in September 1952, with a capital of 980 million yen and a dedicated team of 141 employees.

For those eager to up their game, this buyer’s guide is more than just a book; it’s an invaluable resource for passionate golfers looking to invest in quality clubs to elevate their performance on the course.