#Japan #Tokyo #NewMake #Upcycling #Licca-chan

NewMake and Licca-chan Collaborate for a Sustainable Future

A new program titled "Licca-chan's Upcycle Atelier" is set to kick off on June 24, 2025, as a collaboration between NewMake, a creative community operated by STORY&Co., and the beloved doll Licca-chan by Takara Tomy. This initiative invites schools, municipalities, and commercial facilities to partner in hosting workshops that promote creative recycling practices.

What to Expect from the Program

"Licca-chan’s Upcycle Atelier" is an engaging workshop format where participants will utilize materials that companies were about to discard, such as lace, ribbons, and fabric remnants, to create fashionable outfits for Licca-chan, including skirts, capes, and bags. This program aims to foster an understanding of the joys of upcycling and raise awareness of how sustainable manufacturing practices can benefit the environment. It is designed for a wide range of ages, from preschoolers to adults, allowing everyone to explore their creativity.

Impetus Behind the Program

With growing concerns about waste in the fashion industry, NewMake has been striving to create sustainable spaces for creative expression that are both fun and inclusive. Drawing on the charm and creativity of Licca-chan, this program seeks to instill a sense of value towards materials and a consciousness of upcycling among participants across generations. The program stands as a meaningful experience that integrates fun and education about responsible consumption.

Detailed Program Overview

The program utilizes materials provided by corporate partners—scheduled for disposal—allowing participants to engage in hands-on creation. By crafting enjoyable and charming items through Licca-chan, participants will experience the fun of upcycling directly.

NewMake has designed and developed a workshop kit that ensures the use of safe materials and a variety of difficulty levels, making it adaptable for classrooms, SDG training sessions, parent-child events, and community activities. Each kit consists of an educational manual, booking systems, and flexible instructions promoting accessibility for all.

Service Overview for Interested Organizations

Entities wishing to implement this program can expect a comprehensive introduction package, including:
1. Implementation Kit - A comprehensive guide and materials for hosting workshops.
2. Diverse Experience Menu - Five difficulty levels to cater to different age groups and events.
3. Facilitator Training - Manuals and videos provided to support easy event execution.
4. Centralized Booking Management - Streamlined scheduling and management system.

Collaborations with Partner Companies

Various companies have joined in supporting this program by providing materials that would otherwise be wasted. Together, they contribute to a cycle of creative production and sustainability. Here are some of the partnerships:

• - Wacoal Corporation has provided lace, expressing joy in participating in a project that recycles production remnants into delightful outfits for Licca-chan.
• - Toshima Corporation supplied fabric samples, emphasizing their enthusiasm for transforming discarded materials into memorable creations for participants.
• - Bel Art Onda, Inc. contributed decorative materials, sharing a commitment to inspire creativity while promoting environmental awareness through upcycling.

Success Stories from the Program

Pilot sessions have taken place in various regions, gathering positive feedback:

• - At the Tokyo Toy Show 2024, the workshop sold out quickly, receiving praise for sparking interest in creative production.
• - At Toys Kingdom (Okayama Prefecture), even preschoolers found joy in the activities, demonstrating the program's accessibility.
• - High school students at Shimane Prefectural Taiiki Island High School reported that the experience instilled a greater appreciation for the art of clothing design.

Future Plans and How to Get Involved

Moving ahead, the goal is to expand partnerships with more educational institutions, commercial facilities, and local organizations to spread the experience of connecting communities and fostering a sustainable future. If your organization is interested in engaging with the Licca-chan’s Upcycle Atelier, please reach out for further details.

Contact: Licca-chan's Upcycle Atelier Desk (STORY&Co.)
Email: support@storyandco.jp

About Licca-chan

Launched in 1967, Licca-chan has become an iconic fashion doll that reflects changing trends and inspires children's imaginations. From role-play to fashion play, the brand continues to evolve while engaging with adults who have a nostalgic connection to the doll. Check the official Licca-chan websites for more updates!

Official Site: Licca-chan

About NewMake

NewMake is a community dedicated to addressing social issues by fostering collaboration among diverse participants. With 1410 members as of June 2025, the community invites creators from various disciplines, engaging them in experiences that open up understanding and catalyze environmentally friendly actions.

Official Site: NewMake