Introducing SOBA FUTATSU: A Revolutionary Drinkable Soba Experience in Japan

Experience the Revolutionary Drinking Soba at SOBA FUTATSU

Stringent on quality and convenience, SOBA FUTATSU is all set to revolutionize the soba experience with its new drinkable offerings! Opening its doors on October 31, 2025, at Tamagawa Takashimaya S.C., this innovative brand promises to merge health and delight like never before.

The brainchild of Mash Food Lab, which seeks to elevate wellness through food, SOBA FUTATSU presents a novel concept: buckwheat noodles in a drinkable format. Dubbed SOBAYU and SOBAYU Latte, these refreshing beverages are set to cater to the growing demands for nutrition and convenience in today's fast-paced world.

With the growing focus on health and well-being, many individuals are looking for options that not only satisfy hunger but also contribute positively to their overall wellness. SOBA FUTATSU's approach to soba represents a perfect blend of authenticity and ease, catering to different lifestyles and preferences. The cheerful ambiance of the café beckons you to drop in for a comforting cup of nourishing soba.

The Drinkable Soba Revolution

Both SOBAYU and SOBAYU Latte are prepared with 100% domestic buckwheat, ensuring that the nutritional powerhouse that is soba can be enjoyed on the go. Rich in nutrients like rutin, which boasts strong antioxidant properties, and vitamin B for energy metabolism, soba provides a plethora of health benefits. With its high-quality protein and fiber content, SOBAYU offers a delightful and effective way to overcome hunger pangs throughout your busy day.

Imagine having a nutritious meal that you can drink! For those with hectic schedules who often struggle to find time for a proper meal, SOBAYU is designed to be the perfect portable companion. It provides a satisfying solution for when you're on the move and need to grab a quick bite. This innovative product is not just a fad; it embodies wellness and practicality, making it a friend to anyone juggling various commitments.

Enjoying SOBAYU

The experience of enjoying SOBAYU is enhanced by a selection of over five mineral-rich salts available at the counter. Customers can personalize their flavors to suit their taste preferences, and it’s highly recommended to try the unique herb salt that pairs surprisingly well with the drink, enhancing the overall experience. The delicious and nutritious SOBAYU is priced at a wallet-friendly 290 JPY (including tax).

Indulge in SOBAYU Latte

For those looking for a creamy experience, the Hot SOBAYU Latte and Ice SOBAYU Latte offer that café indulgence. Crafted using the tactile qualities of soba, these drinks contain a rich foam combined with the delightful aroma of a traditional café. They are sweetened with agave syrup to ensure a pleasant taste without causing spikes in blood sugar—ideal for health-conscious individuals.

Both options are at a promotional price of 540 JPY each (including tax), and allergy information includes the presence of soba and dairy.

Eco-Friendly Packaging

At SOBA FUTATSU, environmental responsibility is also prioritized. All drinks are served in eco-friendly bagasse cups, made from sugarcane residue mixed with bamboo or straw. This practice not only supports sustainability but also enhances the experience of consuming these delightful beverages.

A Sweet Opening Delight

To celebrate its grand opening, SOBA FUTATSU invites all guests to enjoy a complimentary soba cookie with any purchase of SOBAYU or SOBAYU Latte for the first 300 customers—a delightful treat crafted by Mash Group’s very own kitchen, MASH KITCHEN. This limited-time offer is a fantastic opportunity to explore the refreshing flavors of these drinkable soba options!

Final Thoughts

SOBA FUTATSU stands at the intersection of tradition and innovation, creating a unique dining culture around soba. By merging convenience with high-quality ingredients, it aims to deliver wellness through deliciousness. Visiting this upcoming establishment at Tamawaga Takashimaya S.C. will ensure not just a meal but an experience worth savoring. Mark your calendars for October 31, 2025, and be part of this exciting new chapter in soba culture!

Location: Tamagawa Takashimaya S.C., 1F, Setagaya, Tokyo
Hours: 11 AM to 10 PM (Last Order at 9:30 PM)
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