TUMI Celebrate 50 Years of Innovation with 'Made for You Since 1975' Campaign
As TUMI reaches a remarkable milestone of 50 years in the market, the renowned international brand of travel and lifestyle products has unveiled its anniversary campaign titled 'Made for You Since 1975'. Celebrating its legacy, TUMI has dedicated half a century to thoughtfully designing products inspired by its clients’ travel experiences.
This campaign, brought to life by celebrated lifestyle cinematographer Christopher Anderson and directed by Nim Kyong Ran, seeks to explore the personal connections people share with their favorite TUMI items. The campaign serves as a window into customers' lives, highlighting the versatile features of TUMI bags and suitcases against the backdrop of vibrant scenes. Filmed in the picturesque city of Lisbon, the video showcases a diverse array of characters with equally diverse lifestyles as they carry iconic TUMI collections including Alpha, Voyageur, and 19 Degree—timeless staples that have defined the brand for years.
'In our golden anniversary, we want to pay tribute to the core collections that have been the cornerstone of TUMI, developed to enhance our clients' travel experiences,' said Creative Director Victor Sanz. 'This milestone is a celebration of the future, embracing what our customers have cherished about the brand for over 50 years: durability, ease, functionality, and timeless beauty. Throughout the year, we will continue to evolve and innovate as we shape the future of travel and lifestyle design.'
Among the star products featured in the campaign are the TUMI Alpha International Dual Access carry-on and the Voyageur Celina backpack. These items exemplify TUMI's signature blend of functionality, durability, and sophistication. The Alpha International Dual Access carry-on is designed with innovative organization and easy access features, ideal for frequent travelers, while the Voyageur Celina backpack combines elevated aesthetics with practicality, making it perfect for everyday use or as a stylish travel companion.
For 50 years, TUMI has been crafting world-class products for travel and lifestyle, aimed at enhancing the quality of journeys for globetrotters worldwide. Today, with over 300 retail stores in major cities and tourist centers globally, TUMI continues to expand its presence, delivering premium products to a growing community of creative and active individuals.
'For 50 years, TUMI has focused on our customers and provided products that improve their lives and enhance travel convenience,' stated TUMI President Andrew Dawson. 'Whether it’s a day trip to the city or a round-the-world journey, we aim to make every trip perfect. Our strength lies in our people; we are resourceful and passionate about what we do. We continually innovate— from technical materials to functional details, always with our customers in mind. This milestone not only celebrates our achievements but also lays the groundwork for the brand’s development for the next 50 years and beyond.'
TUMI will celebrate its 50th anniversary throughout this year by introducing exciting new products and hosting campaigns featuring global ambassadors and friends of the brand.
Since 1975, TUMI has been crafting elite products for business, travel, and convenience that enhance, simplify, and beautify every aspect of life on the go. By combining flawless functionality with originality, we seek to aid travelers and be an unwavering partner for those who generate energy and create something by pursuing their passions. For more information about TUMI, visit TUMI.com.
This campaign, brought to life by celebrated lifestyle cinematographer Christopher Anderson and directed by Nim Kyong Ran, seeks to explore the personal connections people share with their favorite TUMI items. The campaign serves as a window into customers' lives, highlighting the versatile features of TUMI bags and suitcases against the backdrop of vibrant scenes. Filmed in the picturesque city of Lisbon, the video showcases a diverse array of characters with equally diverse lifestyles as they carry iconic TUMI collections including Alpha, Voyageur, and 19 Degree—timeless staples that have defined the brand for years.
'In our golden anniversary, we want to pay tribute to the core collections that have been the cornerstone of TUMI, developed to enhance our clients' travel experiences,' said Creative Director Victor Sanz. 'This milestone is a celebration of the future, embracing what our customers have cherished about the brand for over 50 years: durability, ease, functionality, and timeless beauty. Throughout the year, we will continue to evolve and innovate as we shape the future of travel and lifestyle design.'
Among the star products featured in the campaign are the TUMI Alpha International Dual Access carry-on and the Voyageur Celina backpack. These items exemplify TUMI's signature blend of functionality, durability, and sophistication. The Alpha International Dual Access carry-on is designed with innovative organization and easy access features, ideal for frequent travelers, while the Voyageur Celina backpack combines elevated aesthetics with practicality, making it perfect for everyday use or as a stylish travel companion.
For 50 years, TUMI has been crafting world-class products for travel and lifestyle, aimed at enhancing the quality of journeys for globetrotters worldwide. Today, with over 300 retail stores in major cities and tourist centers globally, TUMI continues to expand its presence, delivering premium products to a growing community of creative and active individuals.
'For 50 years, TUMI has focused on our customers and provided products that improve their lives and enhance travel convenience,' stated TUMI President Andrew Dawson. 'Whether it’s a day trip to the city or a round-the-world journey, we aim to make every trip perfect. Our strength lies in our people; we are resourceful and passionate about what we do. We continually innovate— from technical materials to functional details, always with our customers in mind. This milestone not only celebrates our achievements but also lays the groundwork for the brand’s development for the next 50 years and beyond.'
TUMI will celebrate its 50th anniversary throughout this year by introducing exciting new products and hosting campaigns featuring global ambassadors and friends of the brand.
About TUMI
Since 1975, TUMI has been crafting elite products for business, travel, and convenience that enhance, simplify, and beautify every aspect of life on the go. By combining flawless functionality with originality, we seek to aid travelers and be an unwavering partner for those who generate energy and create something by pursuing their passions. For more information about TUMI, visit TUMI.com.
Topics Consumer Products & Retail）
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