#Japan #Asakusa #Gashacoco #Capsule Toy

gashacoco Asakusa: A New Destination for Toy Lovers

On December 16, 2025, the much-anticipated capsule toy specialty store, gashacoco Asakusa, will open its doors, inviting both locals and tourists to discover a world of fun and excitement. Located just a minute's walk from the iconic Kaminarimon in Asakusa, this store is designed to cater to the growing demand for collectible capsule toys, especially among international visitors.

What to Expect at gashacoco Asakusa

Spanning an impressive 50 tsubo space, gashacoco Asakusa will feature 678 capsule toy vending machines, each offering a plethora of unique items. Known for its dynamic and diverse inventory, customers can look forward to finding both sought-after and intriguing new products, as the store introduces fresh items week after week. The thrill lies in the experience of using the machines: you’ll never know exactly what prize you’ll get until you open the capsule, adding an exciting element of surprise that keeps customers coming back for more.

The store is committed to providing a joyful experience, ensuring that every visit is filled with discovery and delight. Whether you're a seasoned collector or simply curious about Japan's unique capsule toy culture, gashacoco Asakusa promises to be a must-visit location.

Grand Opening Celebration

To celebrate its grand opening, gashacoco Asakusa will run a special campaign from December 16 to December 21, where the first visitors to present a special voucher will receive a limited edition item for free! This promotion is available while supplies last, so be sure to arrive early to secure your exclusive prize!

The Story Behind gashacoco

Launched in December 2019 by Happinet Vending Services, a subsidiary of Happinet Corp., gashacoco aims to provide a platform for captivating experiences centered around capsule toys. With approximately 400,000 vending machines installed nationwide, gashacoco has transformed itself into a key player in the industry. As of November 2025, the brand boasts 148 stores across Japan.

Their philosophy, “Excitement resides here,” resonates deeply with customers, as they continually seek to deliver new thrills. Thanks to its broad product lineup and innovative marketing, gashacoco has significantly increased recognition for capsule toy specialty shops, with over 80% of respondents in a recent survey noting awareness of such shops. A staggering 50% of participants confirmed having made a purchase at a specialty store, indicating the growing trend of capsule toy collectibles among adults.

The Appeal for Adults

Interestingly, recent data shows that more than 50% of women in their 20s and 30s have bought capsule toys as adults, highlighting the demographic’s unexpected interest in these collectible items. Moreover, the survey indicates that the awareness of capsule toy shops exceeds 80%, and public interest continues to rise.

The survey was conducted by Fastask from January 24 to February 28, 2025, gathering responses from a demographically balanced group of over 4,400 individuals. This data points to a noteworthy cultural phenomenon in which capsule toys are increasingly seen as not just children's playthings but as valued collectibles enjoyed by adults as well.

For more details about gashacoco Asakusa, check out their official Instagram or visit their website to stay updated on the latest products and promotions!

Conclusion

As gashacoco Asakusa prepares to welcome its first customers, it stands ready to become a hub of joy and nostalgia, encouraging people of all ages to embrace the thrill of collecting. Don’t miss your chance to experience this exciting new store in one of Japan's most vibrant districts!