#USA #New York #Burberry #Olivia Dean #Her Parfum

Burberry's New Fragrance Featuring Olivia Dean

Burberry has once again made waves in the world of fragrance with the introduction of its latest scent, Her Parfum, featuring talented British singer-songwriter Olivia Dean as its face. The announcement was made on January 5, 2026, and the fragrance captures the essence of freedom and self-expression, a theme eloquently echoed by Dean’s artistic journey.

The Campaign

Set against the vibrant backdrop of London—its urban landscapes intertwined with the serenity of its parks—the campaign video artfully showcases Dean as she draws inspiration from the city's iconic starlings. The birds' natural choreography and lively energy are mirrored in Dean's movements, creating a dynamic visual narrative. In her own words, Dean states, "It's all about being in the sky and feeling free," articulating the overarching sentiment of the fragrance.

As the soundtrack of the campaign, which Dean also composed, reflects her personal blend of musical genres, it complements the fragrance's bold notes. The fragrance family has always been known for its complexity, and Her Parfum elevates that to new heights, striking a balance between the modern and the nostalgic.

Fragrance Profile

The inspiration behind Her Parfum is profound, echoing the thrill of open skies and the empowerment of following one's path. The fragrance opens with delicate notes of cherry, evoking feelings of springtime in London, where cherry blossom trees burgeon in pink blooms. As Dean reminisces, "Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink. You think, spring is here! I'm excited."

Delving deeper, the olfactive pyramid reveals a symphony:

• - Top notes: Cherry, Pear
• - Heart notes: Amber Accord, Freesia Accord, Whipped Cream Accord, Patchouli Oil
• - Base notes: Vanilla Absolute, Moss Notes, Musk

This intriguing blend provides a fruity yet sophisticated gourmand scent, rich with contrasts that mirror the complexity of individual identity and self-expression.

Bottle Design

In alignment with the luxurious nature of the fragrance itself, the bottle design is striking. The iconic Burberry Her bottle now features a sleek, opaque deep pink glass finish, accentuated by a matte texture. The outer packaging is tastefully adorned with flowing pink ribbons, reflecting the fragrance's sensuality and elegance.

Availability and Pricing

Burberry Her Parfum made its debut on December 26, 2026, with prices set at:

• - $39 for 10ml
• - $116 for 30ml
• - $49 for 50ml
• - $185 for 100ml

The fragrance is available at major retailers, including Sephora, Ulta, Macy's, and Nordstrom, making it accessible to fragrance enthusiasts everywhere.

About Coty Inc.

Founded in the heart of Paris in 1904, Coty is renowned for being one of the largest beauty companies globally, showcasing a diverse portfolio that spans fragrance, color cosmetics, and skin and body care. Coty is committed to empowering individuals to express themselves freely and making a positive impact on the world around them, aligning perfectly with the ethos of Burberry Her Parfum.

Conclusion

With Olivia Dean as the face of Her Parfum, Burberry invites consumers to explore their own narratives through scent. As the campaign illustrates, fragrance is not just about smelling good—it's about embracing freedom, individuality, and the thrill of being true to oneself.

For more information, visit Burberry's social media at @BurberryBeauty and follow the hashtag #BurberryHer to see the latest campaigns and updates.