#China #Automotive #Chery #Wuhu #LEPAS

Chery International User Summit 2025: An Invitation to Co-Create

From October 17 to 21, 2025, the Chery International User Summit will take place under the theme "Co-Create•Co-Define". This event aims to establish a global platform for collaborative product development, communication, and ecosystem integration. At the center of attention is the newly launched LEPAS brand from Chery Group, which champions elegant transportation through innovative solutions that fuse technology and aesthetics.

What is LEPAS?

LEPAS is positioned as a "preferred brand of elegant transport" and emphasizes the philosophy of "manage your elegance." People have started to take notice of LEPAS, as the brand has gained significant recognition, particularly through its debut model, the L8 crossover, which has sparked interest at the Indonesian International Motor Show. Sporting a distinctive "Leopard Aesthetics" design alongside advanced features and practicality, the L8 has not only captivated media but also attracted a broad audience eager to experience its capabilities.

Global Elegance Lifestyle Program

A notable highlight of the summit is the launch of the Global Elegance Lifestyle Program, an initiative aimed at building an elegant transportation ecosystem in collaboration with users worldwide. This program encourages participants to co-create up to 100 elegant lifestyle scenarios across five key areas: outdoors, home living, fashion, taste, and fitness. By shifting the focus from passive consumption to active co-creation, LEPAS is inviting users and creative individuals to engage in meaningful collaborations.

As part of the summit activities, the "Global Elegance Journey - China Stop" event will allow media and participants to experience the intelligent off-road capabilities of the L8 in various cities, emphasizing the integration of people, vehicles, and environments.

An Innovative Showcase

During the summit, LEPAS will reveal groundbreaking technologies for the first time alongside workshops, test drives, and interactive safety demonstrations that underscore the brand’s commitment to reliability. These events not only enhance user understanding but also allow for hands-on experiences with the latest advancements.

LEPAS’s commitment to collaboration began in September, when selected partners received exclusive test drives and invitations to preliminary sessions with Key Opinion Consumers (KOCs) to influence product design and content. By transitioning from a launch phase to a collaborative creation era, LEPAS aims to enrich the market for new energy vehicles infused with a sense of elegance.

Overall, the Chery International User Summit represents a vital move for the brand and emphasizes the importance of user involvement in shaping future products and experiences. It signals not just a gathering but a pivotal moment in the evolution of user-centered automotive innovation, blending technology and lifestyle for an unparalleled transportation experience.

Conclusion

As the automotive industry continues to evolve, initiatives like the Chery International User Summit highlight the power of user engagement in product development. Thanks to platforms like LEPAS, customers can play an integral role in crafting a more elegant and sustainable future in transportation. Prepare to explore new horizons of elegant mobility design and functionality together at this transformative event.