#Tokyo #HIKAKIN #ONICHA #Barley Tea

HIKAKIN's ONICHA: A New Era of Barley Tea

In a groundbreaking move for the beverage market, HIKAKIN, one of Japan's most influential YouTubers, is set to launch a new brand of barley tea known as "ONICHA." This refreshing twist on a classic favorite will be available in Seven-Eleven stores across Japan starting April 21, 2026. Produced by BEE Corporation, ONICHA aims to revolutionize the perception of barley tea through its innovative approach, emphasizing both flavor quality and a fun, engaging experience.

Reimagining Barley Tea

Barley tea, traditionally viewed as a mundane drink, is getting a major makeover with ONICHA. HIKAKIN has incorporated delightful packaging designed to attract a modern audience, featuring an adorable logo and a character named “Onippi.” The drink comes in three unique designs that stand out on the shelf, inviting consumers to engage with the product like never before. Additionally, the packaging holds a playful secret: upon removing the label, drinkers will discover one of four omikuji—Japanese fortune slips—that can range from “Great Blessing” to “Small Blessing,