XY Retail Sets New Milestones with Global Expansion to 1,300+ Stores Worldwide

XY Retail Expands Its Global Presence

In a landmark announcement on December 3, 2025, XY Retail, the pioneering unified commerce platform, unveiled its impressive growth trajectory and its expansion to over 1,300 stores across more than 50 countries. This development marks a significant evolution for the company known for powering some of the world’s most prestigious fashion and luxury brands.

XY Retail has harnessed the power of its cloud-based Retail OS to allow brands to optimize their operations seamlessly. The platform is engineered to integrate various retail functions, including point-of-sale (POS), order management systems (OMS), clienteling, and retail intelligence into one real-time interface. This innovative approach enables brands to enhance their operational efficiencies and deliver superior omnichannel experiences for their customers worldwide.

Key Highlights of XY Retail's Milestone Achievements

The latest figures are nothing short of impressive: the Unified Retail OS processes an astonishing $3 billion in gross payment volume annually, boasting a platform uptime of 99.8%. According to Susan Jeffers, the CEO of XY Retail, "Retail's biggest limitation used to be its own technology. That ceiling is gone. We built XY Retail for brands that want to scale without friction, globally, rapidly, and without compromising the customer experience. We're not just keeping pace with retail innovation; we're leading it."

Strategic Partnerships Driving Growth

As part of its expansion strategy, XY Retail has fostered an ecosystem of partnerships that includes major consulting firms and tech giants like Deloitte, PwC, and AWS. These alliances are crucial for accelerating global deployments and ensuring compliance in various regions, thereby enabling retail clients to navigate local regulatory landscapes efficiently.

This year, XY Retail achieved several significant global certifications, such as NF525 in France and EFSTA in Europe, and has ensured full readiness for GDPR compliance, establishing a unified and compliant operational framework for retailers.

The impressive client portfolio has also expanded to include renowned brands like The Armani Group, Luisaviaroma, and Fender, further solidifying XY's reputation as a leader in unified commerce.

New Initiatives for Enhanced Support

Recognizing the need for dedicated support amid rapid growth, XY Retail recently launched a 24/7 Global Customer Success Team. This initiative aims to provide proactive assistance, manage live incidents, and deliver strategic guidance across various global time zones, ensuring clients receive timely and effective support.

CTO Puneet Arora emphasizes the technology’s resilience and scalability: "From fiscalization across 50+ countries to achieving 99.999% platform uptime, each layer of our platform is designed to empower retailers to innovate without friction." This sentiment is echoed by COO Fabio Pulidori, who highlights that successful transformation hinges not just on technology, but also on effective execution and the people driving these changes.

Setting New Standards

XY Retail continues to demolish industry norms with a remarkable project turnaround of deploying 140 stores in just eight weeks. The speed at which brands can now launch new sales channels is unprecedented, setting a new benchmark for rollout velocity and operational consistency in the retail sector.

As XY Retail forges ahead, its commitment to redefining unified commerce remains steadfast, ensuring that the platform meets the evolving needs of modern retailers while enhancing customer experiences across all touchpoints.

To learn more about how XY Retail is revolutionizing retail, visit www.xyretail.com.