#United States #Dallas #small_businesses #holiday_shopping #ATT_Business

Small Businesses Poised to Capture Holiday Shopping

As the holiday season approaches, a new survey from ATT Business reveals a fascinating trend: 77% of U.S. consumers indicated they would prefer to do all their holiday shopping at small businesses if given the choice. This has significant implications for small business owners, presenting both opportunities and challenges to optimize their sales strategies this season.

Unique Advantages of Small Businesses

The ATT Business 2025 Holiday Shopping Survey emphasizes that small businesses have a distinct advantage when it comes to attracting shoppers who value unique gifts and personalized service. Nearly 73% of respondents find that small businesses offer better and more unique holiday gift options compared to large retailers. This inclination towards shopping small is particularly encouraging, especially considering that most consumers (77%) express a readiness to choose small businesses over larger counterparts if the prices are comparable.

Interestingly, traditional shopping methods are not being overshadowed by digital platforms. A notable 72% of shoppers find inspiration for gift ideas through in-person shopping, compared to only 28% who look for ideas on social media. This trend suggests the increased importance of creating an engaging in-store experience, further enhancing the shopping journey for customers.

Supporting Local Economies

Support for local businesses is an increasingly strong motivator among consumers. The survey revealed that 67% of respondents prefer to shop at small businesses specifically to bolster their local economies, marking an 8% increase from the previous year. This growing commitment to local spending highlights a lucrative opportunity for small business owners to connect with their communities during the holidays.

Communication and Engagement

Another key takeaway from the survey shows that 65% of consumers are more apt to call small businesses compared to just 35% who would reach out to large retailers for questions. This statistic underscores the importance of maintaining a solid line of communication with customers and ensuring that they feel valued and heard.

The Role of Technology in Holiday Success

While small businesses have significant advantages, leveraging the right technology is crucial in elevating their holiday sales. The survey found that 58% of shoppers prefer traditional online search methods when seeking holiday gifts, in contrast to a mere 9% who favor using AI. This insight indicates that small businesses can benefit tremendously by improving their online presence and simplifying their e-commerce operations.

Small business owners seeking to thrive during this busy shopping season can consider several strategies:

• - Digital Tools: Adopting affordable e-commerce platforms and inventory management solutions can streamline operations and improve sales efficiency.
• - Customer Engagement: Using communication tools like Office@Hand helps bridge the connection between in-store and online shoppers.
• - Marketing Strategies: Expanding reach via social media and targeted marketing campaigns can attract new customers, notably from younger generations.
• - Data Insights: Utilizing data from ATT’s Connected Retail can optimize retail spaces to increase purchases and enhance the customer experience.
• - Reliable Connectivity: Investing in robust internet solutions, such as those provided by ATT, is critical for ensuring smooth operations,

Conclusion

As small business owners prepare for the holiday rush, understanding these insights and implementing strategic technology can significantly enhance their success. ATT Business remains committed to providing the necessary solutions and support, empowering small businesses to navigate this busy season effectively.

For more information about ATT Business solutions, visit the company's website. This holiday season presents a remarkable opportunity for small businesses to shine, proving that they can indeed capture the hearts (and wallets) of holiday shoppers in search of something special.