#USA #Memphis #recipes #Wesson Cooking Oil #Community Connections

Wesson Cooking Oil's Heartwarming Holiday Campaign

As the holiday season approaches, Wesson Cooking Oil is embracing the spirit of community with its latest marketing campaign. Informed by consumer insights, Wesson recognizes that home chefs, bakers, and parents preparing school lunches have an essential yearning to connect with those around them. This year, Wesson has crafted a digital marketing campaign designed to inspire families to come together through shared meals.

The campaign, which highlights the #madewithwesson theme, is prevalent across various social media platforms and connected television in select US markets. At the heart of this initiative lies the understanding that food is a universal medium that brings people closer, reinforcing existing relationships and creating new bonds.

Emily Van Walleghem, Marketing Manager at Wesson, expressed the essence of the campaign with her thoughts on the holidays: "The Holidays are a special time of year that brings neighbors, friends and family together. We know our mom consumers crave a sense of community. Sharing food has always been the way to bond with others. Our campaign satisfies that craving, showing how great food—and community—connections start with Wesson."

Celebrating Togetherness Through Simple Recipes

Wesson collaborated with popular Instagram content creators to share simple, affordable holiday recipes showcasing the versatility of their cooking oil. These recipes are designed to delight both moms and their families, ensuring that everyone at the table has something to smile about. As Thanksgiving approaches, the @purewesson Instagram feed will overflow with enticing ideas for main dishes, sides, and scrumptious baked goods.

One of the standout features of the campaign is a new video advertisement that captures the essence of community spirit. It shows a little girl enthusiastically baking muffins with her mother's guidance, pouring love into each creation. The narrative unfolds as she lovingly gifts these homemade #madewithwesson muffins to her bus driver, classmates, and even an elderly neighbor. The heartwarming visual not only emphasizes creating joy through cooking but also signifies the importance of looking out for one another during the holidays—a universal message that resonates deeply with the brand’s values.

The campaign will run until December 1, 2025, ensuring that Wesson reaches many households throughout the festive season. Vanessa mentioned the effectiveness of their social media strategy, stating, "We've seen great performance out of our social media-focused approach to date. Our relatable video storytelling has proven very effective in connecting with consumers."

Community-Centric Initiatives

Drawing inspiration from their proprietary consumer research, Wesson discovered that moms value family and community above all else, especially amidst the pressures of raising a family. The findings indicate a strong desire for a supportive community where everyone contributes to each other's well-being without expecting anything in return. This insight helped shape Wesson's campaign narrative and direction.

The digital marketing team behind the campaign includes NEAT Agency, responsible for the influencer collaborations, while the video advertisement was produced by Manic Pixie. The media planning was conducted by Panoply, ensuring that the message reaches the right audience and creates the maximum impact.

About Wesson Cooking Oil

Founded in 1899, Wesson is a beloved cooking oil brand made in Memphis, Tennessee, and recognized by home cooks and professional chefs alike. Over its long history, Wesson has established itself as a kitchen staple and trusted ingredient for countless recipes. The company, now owned by Richardson International since 2019, has committed to modernizing the brand and reconnecting with its consumers after a lengthy marketing hiatus.

As the holidays unfold, Wesson Cooking Oil stands ready to support families in creating joyful memories and delicious meals. By nurturing community ties through food, Wesson reminds us all that the essence of the holidays is found in togetherness and sharing.

For more information on their holiday recipes and to see how Wesson can bring joy to your kitchen, visit purewesson.com.