L by T Launches Engross, Achieving 1587% Sales Goal on Makuake

L by T's Engross Brand Launch Success

On October 10, 2025, L by T Co., Ltd., headquartered in Minato, Tokyo, officially introduced its new athleisure line called Engross. This launch follows a successful pre-sale initiative conducted via the crowdfunding platform Makuake, where the brand not only reached but exceeded its sales target by an impressive 1587%.

The pre-sale period ran from July 10 to August 20, during which a total of 79 customers participated by purchasing items worth approximately 1.59 million yen. The overwhelming response from consumers demonstrated a strong connection to Engross's brand ethos, quality materials, and the vision behind its philosophy.

Makuake Campaign Performance

The successful outcome on Makuake surpassed expectations, indicating not just financial success but also a community built around the brand. Customers expressed joy and authentic enthusiasm for the products through a plethora of supportive comments.

One customer exclaimed, "Wearing these clothes all day is super comfortable and allows for excellent mobility. The quality materials and streamlined silhouette make it perfect for both work and leisure time! I could even head straight to dinner after the gym in these versatile pieces!" Others chimed in, praising the stylish designs and the anticipated premium quality of the clothing.

A Message of Gratitude

The overwhelming support has deeply touched the L by T team. Kenji Okada, the CEO of L by T, extended his heartfelt thanks to all contributors via a message:
"We are immensely grateful to everyone who resonated with the vision and values of Engross through Makuake. Achieving our target is just one aspect; the encouragement and expectations we've received inspire us to keep pushing boundaries. Engross is still in its infancy, but we aim to innovate continuously, aspiring to support our customers in their challenges while helping them achieve a meaningful lifestyle through our styles."

Future Ambitions

Engross aims to be more than just an apparel brand; it aspires to become a symbol of lifestyle transformation. Supported by the tremendous success of its first collection, the brand intends to evolve further by creating new product lines and actively promoting itself to a broader audience.

Launch Phase:

- Establish a robust e-commerce platform
- Open storefronts on major retail digital platforms
- Initiate pop-up stores and enhance brand presence through influencer collaborations and social media marketing.

Growth Phase:

- Expand product offerings, including seasonal items and recovery wear
- Collaborate with select shops and department stores
- Develop even more pop-up locations and engage with other brands for joint projects.

Expansion Phase:

- Strengthen mass promotional strategies and flagship store openings
- Venture into international markets, particularly in Asia
- Sponsor sports events and introduce business into adjacent fields.

Vision For Engross

Engross is striving to cement its position as a premium athleisure brand endorsed by entrepreneurs, businesspeople, and athletes alike. With values deeply rooted in "effortlessness," "elegance," "borderlessness," and "timelessness," the brand embodies a philosophy centered on merging supreme comfort with adult luxury.

The minimalistic designs aim to create activewear that transcends boundaries. Engross seeks to nurture a community of challengers and adventurers, inspiring a future filled with enthusiasm and motivation.

About Engross

Engross aims to craft a sophisticated adult wardrobe that breaks traditional boundaries. Inspired by the principles of athletics, it blends functionality with style, encapsulating the essence of quality and intentionality. This brand is on a mission to revolutionize adult athleisure wear, prioritizing ease and timeless sophistication while continually pushing the limits of fashion.

Company Overview

L by T Co., Ltd. is dedicated to fostering global opportunities in various sectors. The company emphasizes unlocking potential within individuals and the market, aiming for substantial growth through diverse endeavors, such as consulting, marketing support, and commercial development. Their ultimate goal is to contribute to Japan's evolution and prosperity by creating competitive companies that embrace the spirit of challenge.