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Kroger Launches New Simple Truth™ Protein Line

The Kroger Co. has recently announced its latest venture towards making protein more accessible and convenient for its customers with the introduction of the Simple Truth™ Protein line. This launch marks a significant expansion for the brand, incorporating over 80 new products that are designed to cater to various dietary needs while emphasizing quality and affordability.

Meeting the Demand for Nutritious Foods

Wellness trends often come with complexity, particularly when it comes to protein intake. But Kroger aims to simplify this by providing a broad range of protein-packed meals and snacks that are not only appetizing but also free from artificial additives, colors and preservatives. Ann Reed, Group Vice President of Our Brands at Kroger, explained that this new line is a response to growing consumer interest in healthier and more convenient protein sources. "Simple Truth™ Protein supports customers who prioritize wellness without burdening them with high costs," she stated.

A Wide Variety of Choices

The new offerings under the Simple Truth™ Protein line emphasize variety and convenience. Customers can find everything from savory snacks to satisfying meals that fit seamlessly into busy lifestyles, including:

• - Simple Truth™ Protein French Toast Sticks: A delightful breakfast option infused with cinnamon, designed to give a protein boost to start your day right.
• - Simple Truth™ Protein Instant Decaf Coffee with 7 Superfood Mushroom Blend: An innovative blend that combines the rich taste of coffee with the health benefits of mushrooms and pea protein to kickstart your morning.
• - Simple Truth™ Protein Jalapeno Cheddar Protein Puffs: These spicy snacks combine bold flavors with added protein, ideal for a mid-afternoon pick-me-up.
• - Simple Truth™ Protein Cacio E Pepe Chicken Bowl: Perfect for on-the-go dinners, this product offers grilled chicken and pasta in a delicious peppercorn sauce that fulfills protein requirements in a convenient format.
• - Simple Truth™ Protein Chocolate Fudge Brownie Mix: A sweet treat that allows consumers to indulge their sweet tooth while staying on track with their wellness goals.

These offerings reflect Kroger’s commitment to providing options that support healthy eating without sacrificing taste or budget. As the brand forges ahead, customers can expect even more innovative and affordable products in the protein category.

Affordability Meets Quality

Kroger is not just about introducing new products; it's about maintaining value for its customers. By lowering prices across thousands of items and simplifying promotions, Kroger aims to ensure that everyone can enjoy high-quality meals without overstretching their budget. Their Fresh Quality Guarantees underline this commitment, providing reassurance that customers will not have to compromise quality for a fair price.

Kroger's Broader Mission

The Kroger Co. operates with a larger purpose—"To Feed the Human Spirit™". The company employs over 400,000 associates and serves more than 11 million customers daily through both e-commerce and retail. Their vision also focuses on community impact with goals to achieve #ZeroHungerZeroWaste by 2025, marking their significant role in addressing food insecurity and sustainability issues.

In summary, with the launch of the Simple Truth™ Protein line, Kroger is taking a bold step toward enhancing the health and wellness of its customers while staying true to its mission of affordability and quality. By combining nutritious offerings with a commitment to community-focused initiatives, Kroger continues to lead in the retail industry, catering to the evolving needs of consumers.