#Japan #Tokyo #Live Viewing #Entertainment #parent survey

The Growing Appeal of Live Viewing for Busy Parents

In a groundbreaking survey conducted by Live Viewing Japan Co, parents with children under elementary school age have shed light on the challenges they face when trying to enjoy live entertainment. Approximately 80% of respondents expressed a desire to attend concerts and live events but find themselves unable to do so due to various constraints. The primary reasons cited are a lack of childcare options and difficulties in managing their time.

The Reality for Parents

The survey findings indicate a stark reality: the moment children enter the picture, many parents feel their opportunities to partake in live events dramatically decrease. When asked if their attendance at concerts had changed since becoming a parent, nearly 80% responded that it had either decreased significantly or somewhat. This illustrates the pressing challenges that parents face in balancing family responsibilities and personal entertainment desires.

An overwhelming majority of parents (around 80%) reported that they often wish to attend live shows yet are thwarted by circumstances. With 57.2% citing a lack of childcare as a key barrier and 56.0% noting the difficulty in securing time away from family duties, the obstacles become even clearer. Financial concerns also play a role, with nearly 49% of respondents indicating that ticket and transportation costs were deterrents.

The Rising Interest in Live Viewing

However, a ray of hope shines through these challenges with the rise of live viewing as an accessible alternative. The survey revealed that nearly 70% of parents expressed interest in participating in live viewings, regardless of their previous experiences. Approximately 27.7% had attended a live viewing and wished to continue, while 42.7% had not but were eager to try.

The interest in live viewings highlights an emerging method for parents to enjoy entertainment without the burdensome logistics of travel. The survey also uncovered the specific benefits that attract parents to live viewing experiences. The opportunity to enjoy events on a large screen with high-quality sound (49.1%) was the most appealing factor, followed closely by the camaraderie felt with fellow fans (33.4%). Notably, around 30.7% of respondents appreciated the convenience of not having to travel to attend a show, indicating a significant appreciation for accessibility.

Preference for Domestic Entertainment

The survey also explored what types of content parents were most interested in viewing through live streams. A substantial 76.7% preferred performances by domestic artists, while interest in international artists (excluding K-POP) stood at 33.4%. Additionally, content related to anime, voice acting, and gaming attracted 27.3% interest. This data suggests that parents are eager to engage with familiar talents and genres in a relaxed setting such as a movie theater.

Optimistic Outlook for Live Viewing

When asked about their potential participation in live viewing experiences in the near future, over 90% of respondents expressed a hopeful outlook. Specifically, 31.6% felt they could attend immediately, while an additional 63.6% believed they could join if conditions like childcare and scheduling were favorable. This positivity indicates that live viewing is not merely a distant dream for parents but an achievable reality.

Overall, the survey results underline a pressing need for solutions that bridge the gap between parenting duties and the desire for leisure activities. With 80% of parents longing for entertainment options, the insights shed light on how live viewing can fill this gap, offering a feasible option that accommodates busy family lives. As live viewing becomes more mainstream, we might witness an inclusive culture that embraces all parents—not merely surviving, but thriving within their roles while enjoying the vibrant tapestry of live performances.

Company Overview

Live Viewing Japan Co
Location: Minato, Tokyo, Japan
Established: June 2, 2011
Main Activities: Broadcasting concerts, theatrical performances, and live entertainment events in cinemas and via internet streaming, as well as distributing films and documentaries, and developing new intellectual properties in anime and gaming.

For further information, visit our content website here and corporate website here.