Celebration of Shirotan x BABY-G Collaboration Model Launch
On December 5, 2025, Creative Yoko Corporation hosted a memorable event at their flagship store, the Shirotan Fuwari Store in Harajuku's Takeshita Street, to celebrate the much-anticipated launch of the collaboration model between the beloved original character, Shirotan, and the renowned watch brand, BABY-G by Casio.
The event, known as the 'Shirotan x BABY-G Delivery Ceremony,' welcomed fans and customers who had pre-ordered the special watch model. Dressed in a charming light blue ribbon, Shirotan greeted each guest personally, offering an experience unlike any other. The atmosphere was filled with excitement as attendees were guided into the store one by one, where they received their Shirotan x BABY-G watches adorned with matching light blue gift ribbons directly from Shirotan's hands.
Once the watches were handed over, fans eagerly took turns capturing precious moments with Shirotan, posing for photographs that would surely become cherished memories. Many guests expressed their joy and excitement: "I’ve been looking forward to seeing Shirotan! There are not many chances to meet him in Kyushu. I’m going to take as many pictures as I can!" exclaimed one visitor from Fukuoka. Another shared, "This was my first time meeting Shirotan. I had always wanted to meet him and found out about this event through social media, so I made sure to attend! It turned out to be the best Christmas present!"
The Shirotan Fuwari Store in Harajuku, a crucial link between Shirotan and his fans, is set to continue hosting various events and initiatives that bring joy and connection to customers. Anticipation is already building for future events, ensuring that the bond between Shirotan and his supporters grows stronger.
Event Highlights
Pictures from the event showcased the joy on guests' faces as they interacted with Shirotan and received their specially designed watches. The store echoed with laughter and happiness, creating a heartwarming environment that truly embodied the spirit of Shirotan.
Details about the Shirotan x BABY-G Collaboration Model
- - Release Date: December 5, 2025
- - Available At: Shirotan’s official retail stores (physical stores), and Mother Garden & Pet Paradise online store
- - Price: 18,000 yen (including tax)
- - Dimensions: H42.1 × W37.9 × D11.3 mm (case size)
- - Weight: 30g
- - Specifications:
- Case and bezel material: Resin
- Resin band
- Mineral glass
- Shock-resistant structure (Shock Resist)
- Water resistance: 10 ATM
- Stopwatch: 1/100 second (0'00''00 – 59'59''99), 1 second (1:00'00 – 23:59'59), 24-hour format, split function included
- Timer: Set unit: 1 second, max set: 24 hours, able to measure in seconds, auto-repeat, alarm features
- LED backlight: Super illuminator with remaining illumination function
- Full auto calendar
- Accuracy: Average monthly difference: ±15 seconds
- 12/24-hour display format switching
About Shirotan
Shirotan, a character designed to embody the principles of peace, healing, encouragement, and connection, has become a beloved figure since its introduction in 1999. Known as a “petite seal,” Shirotan is characterized by its soft texture and round form, providing comfort and serenity to fans across all generations. Since 2017, Shirotan has expanded into a license business, becoming widely recognized for its presence in various lifestyle goods and apparel, cherished as a comforting companion by fans both domestically and internationally.