#USA #Boston #BYOMA #Bansk Group #Yellow Wood

Yellow Wood Partners Sells Majority Stake in BYOMA

In a strategic move within the consumer brands landscape, Yellow Wood Partners LLC has announced the sale of its majority stake in the skincare brand BYOMA to the Bansk Group, a private investment firm focused on distinct consumer brands. This decision marks a pivotal change as BYOMA, known for its innovative skincare solutions, will now transition fully away from its existing relationship with Yellow Wood's portfolio company, Future Beauty Brands.

Founded in 2022 by the entrepreneurial visionary Marc Elrick, BYOMA is recognized for its science-driven approach to skincare, catering to an increasingly savvy consumer base that values functionality and affordability. The brand has rapidly positioned itself as one of the fastest-growing skincare brands globally, achieving over $500 million in retail sales since its inception. Its success can be attributed to an emphasis on skin barrier technology, which resonates with a trend toward efficacy in beauty products.

The transaction, the details of which have not been publicly disclosed, not only signifies the culmination of Yellow Wood’s investment journey with BYOMA but also highlights their commitment to fostering growth and innovation within the beauty sector. Dana Schmaltz, a partner at Yellow Wood, expressed pride in the partnership with Elrick, recognizing him as a leading force in beauty entrepreneurship.

The relationship between Yellow Wood and Elrick commenced in May 2020 when Yellow Wood acquired a majority stake in a suite of self-tanning brands such as Tan Luxe, Isle of Paradise, and Tanologist. This venture laid the groundwork for BYOMA, which emerged as a response to the considerable gap in affordable and effective skincare options. Today's consumer favors transparency, efficacy, and community-focused brands; thus, BYOMA's brand philosophy aligns perfectly with current market demands.

CEO Marc Elrick stated that the partnership with Yellow Wood allowed for significant expansion and the establishment of a global skincare brand catering to unmet market needs. Elrick's gratitude towards Yellow Wood reflects the collaborative nature of their relationship, emphasizing the ability to transform creative ideas into successful market entrants.

Tad Yanagi, another partner at Yellow Wood, acknowledged the achievements of the BYOMA team over the last few years, celebrating their ability to grow from an initial concept to a formidable global brand. Yellow Wood looks forward to continuing their work with Future Beauty Brands, ensuring opportunities for sustained success and growth in the future.

As they part ways, both Yellow Wood Partners and BYOMA carry with them a shared history of innovation and mutual respect—traits that will undoubtedly shape the future for both entities. For BYOMA, the next chapter under Bansk Group's guidance could unlock further potential, tapping into new markets and expanding its product line.

With a strong emphasis on community-building and scientific backing, BYOMA demonstrates how modern consumer brands can thrive amid a crowded market. The sale heralds not just a change in ownership but a progressive step for both companies as they continue their respective journeys in the beauty and consumer markets. The evolving landscape of skincare will undoubtedly watch closely as BYOMA continues to redefine its identity and offerings post-acquisition.

For further insights on BYOMA's journey and future plans under Bansk Group, interested parties can visit BYOMA's official website.

About Yellow Wood Partners

Yellow Wood Partners is a well-established private equity firm based in Boston, concentrating on investments in founder-owned and legacy consumer brands. With a diverse portfolio including household names such as Chapstick and Dr. Scholl's, Yellow Wood leverages its distinct Consumer Operating DNA® strategy to enhance brand value and operational growth.

About Bansk Group

Bansk Group is recognized for its consumer-centered investment strategies, deeply engaging with brand founders to elevate their companies' potential and ensuring lasting success in the marketplace.