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Celerant Technology Launches Customer Engagement Suite

Celerant Technology, a prominent name in retail software and eCommerce solutions, has unveiled its latest innovation: the Customer Engagement Suite. This groundbreaking platform aims to reshape digital marketing for retailers by creating a unified environment that combines email marketing, SMS campaigns, social media management, live chat, and online reputation management. With the capabilities of this suite, retailers can now extend their marketing efforts beyond their physical locations and engage customers more effectively from a single interface.

A Modern, Data-Driven Approach

The Customer Engagement Suite leverages data from retailers' point of sale systems, eCommerce platforms, and mobile applications to create personalized marketing campaigns. Retailers can easily design and distribute tailored email and text messages, interact with customers via live chat, and manage social media presence—all from one centralized dashboard. This powerful integration allows businesses to offer more personalized experiences, significantly enhancing customer loyalty and engagement.

Michele Salerno, Chief Growth Officer at Celerant, emphasized the importance of connectivity in marketing strategies, stating, "Marketing is one of the most powerful growth drivers for retailers, but only when it's connected. Our new Customer Engagement Suite brings every marketing channel into one place, powered by data from your stores and website. Retailers can now reach customers with smarter, personalized messages, manage engagement across every platform, and do it all from their phone."

Enhancements Built on Experience

Celerant has spent over ten years refining its email marketing solutions, and the Customer Engagement Suite marks a significant evolution in this journey. It features a contemporary interface equipped with drag-and-drop tools, advanced automation functions, and seamless integration with product catalogs. Retailers can quickly pick products from their inventory to embed directly into emails or text messages, significantly streamlining the marketing process.

Zeke Hamdani, Director of Web Services at Celerant, commented on the transformative impact this suite offers: "The Customer Engagement Suite isn't just another email platform  it's a true marketing command center that connects data, communication, and customer engagement. Everything retailers need is now integrated, automated, and mobile."

Empowering Retailers to Work Smarter

The suite's accessibility across both desktop and mobile platforms means retailers can manage their marketing campaigns from anywhere. The mobile application allows users to perform all essential functions while on the move, receive alerts, and respond to customer inquiries directly from their devices. The suite empowers retailers to:

• - Send customized, data-driven emails and SMS messages.
• - Automate marketing triggers based on customer behavior, such as purchases and loyalty points.
• - Connect and schedule posts across all social media platforms.
• - Manage online reviews from Google, Yelp, and social media through a single dashboard.
• - Engage with customers via live chat on their websites.
• - Operate everything from a mobile app with real-time alerts and notifications.

Furthermore, this innovative platform offers adaptable pricing based on the total number of contacts rather than the number of messages sent, an approach more in line with contemporary marketing practices. Retailers have the choice to select the complete Customer Engagement Suite or opt for text messaging capabilities as an add-on.

A Step Forward in Retail Marketing

Celerant’s mission through the Customer Engagement Suite is clear: to help retailers work smarter, not harder. As Salerno states, "It's everything you need to stay connected with your customers and it's all in one place."

The Customer Engagement Suite is currently available for all Celerant retail partners. Those interested can gain further insights by visiting Celerant's blog or reaching out to their account representatives.

About Celerant Technology

Celerant Technology is recognized as a leading retail software provider, enabling businesses to expand their operations from physical stores to the online marketplace seamlessly. Known for providing an all-in-one system that encompasses point of sale, inventory management, promotional tools, loyalty rewards, eCommerce functionalities, and more, Celerant consistently ranks as the top retail software provider on the RIS Leaderboard.