Exciting New Campaign Kicks Off with J-League's 2026/27 Season Launch

NTT Docomo Launches Campaign for J-League's 2026/27 Season

As the J-League prepares to kick off its 2026/27 season, NTT Docomo has announced a vibrant new campaign to celebrate the occasion. Beginning July 31, 2026, the campaign will allow fans to actively support their favorite clubs while enjoying newly designed player-themed merchandise. This initiative has already seen a remarkable achievement, with over 100 million yen contributed to supporting clubs, demonstrating the power of community engagement in sports.

Welcome to the 'Oshij' Campaign

The cornerstone of this initiative is the 'Oshij' campaign, where fans can show their support through everyday purchases. Since its inception in May 2025, the 'Oshij' effort has surpassed the milestone of 100 million yen in aid to J-League clubs, allowing fans to connect with their teams in meaningful ways. For the 2026/27 season, fans will have the opportunity to choose custom merchandise featuring new season uniforms worn by their favorite players.

The first wave of new designs will include six clubs—Shimizu S-Pulse, Nagoya Grampus, Gamba Osaka, Sanfrecce Hiroshima, Jubilo Iwata, and FC Gifu—launching on August 3, 2026. Additional teams will follow soon after, making it an exciting time for supporters.

Opportunities to Win Big

Aside from the merchandise, the campaign offers four exciting sub-campaigns to engage fans:

1. 'Oshij Player Design Merchandise' Campaign - Fans can proudly showcase their favorite players on their everyday spending apps, enhancing the visibility of team spirit in daily life.

2. 'Invite Your Friends' Campaign - From July 31 to August 31, 2026, fans can invite friends and family to join the 'Oshij' experience. Those who switch to the new designs via referral codes will have a chance to win pairs of J-League match tickets, granting approximately 2,360 fans the opportunity to cheer for their teams in person.

3. 'Sports Lottery WINNER' Coupons Campaign - Kicking off on August 7, 2026, fans who change to the Oshij designs will be eligible for a monthly lottery draw, with 1,000 winners receiving up to ten sports lottery coupons.

4. 'J-Club Support Stamp Campaign' - From August 7, 2026, to June 6, 2027, fans collecting stamps through various J-League outings can join a no-loss lottery for d-points, with potential rewards up to 10,000 points.

A New Era for J-League

As the J-League moves towards a unique season that aligns with Europe's top leagues, NTT Docomo celebrates its 10th year as a partner. The enhancement of the 'Oshij' campaign is intended to foster greater engagement between teams and their supporters, intensifying the connection with local communities. By making participation easy through the d-points system, fans can effortlessly support their clubs while engaging in their everyday activities.

As the countdown begins to the new season, excitement is mounting. Fans are encouraged to keep an eye on the campaign details as they are rolled out through various platforms, including dedicated campaign websites and social media.

For more information on the campaign and to participate, visit the links below:

Together, let's celebrate the lively spirit of J-League and contribute to its continued growth!