Major Overhaul in Ten-Taku Pricing Structure to Enhance User Experience

Ten-Taku Pricing Structure Overhaul

In a significant move to improve user satisfaction and interaction, Ten-Taku, a service operated by Mujaki Foods, is set to revise its pricing structure starting on November 20, 2025. This initiative aims to streamline the matchmaking process between restaurant owners and chefs, transitioning from a weekly usage model to more flexible monthly, three-month, and six-month plans. This change is designed to facilitate long-term engagements and enhance the overall usability of the service.

Background of Pricing Plan Changes

The impetus for this overhaul stems from the success of Ten-Taku following a television commercial launched in June 2025, which attracted a substantial number of new users. Feedback collected through user surveys showed a clear desire for improved management capabilities within subscription renewals and a demand for more flexible engagement periods. A notable 60% of respondents indicated a preference for one-month plans to foster sufficient communication, underscoring the need for extended usage periods. These insights have culminated in the current pricing revision.

Comparison of Old and New Pricing Plans

Previously, Ten-Taku operated under distinct pricing tiers for restaurant owners and chefs. Restaurant owners had access to two plans - a Basic Plan and a Scout Plan, while chefs could select the Basic Plan only. Each plan offered varying features and durations, complicating the user experience.

With the upcoming changes, the pricing strategies will be unified into a shared framework for all users, enabling everyone to access the same functionalities across three distinct periods: one month, three months, or six months. This simplification is not only user-friendly but also reinforces the service’s commitment to creating a more cohesive environment.

Key Changes in the Revised Plan

1. Extended Usage Period: Users will now have the opportunity to engage in a more stable and protracted manner by choosing from one month, three months, or six months, rather than the previously restrictive weekly model.
2. Simplified Pricing Structure: By consolidating the separate pricing systems for restaurant owners and chefs, the modified plan will enhance clarity and ease of use.
3. Lower Entry Barriers: The updated pricing will allow for lower long-term costs, catering specifically to both aspiring restaurant owners seeking talent and chefs eager to embark on their independent culinary ventures.

Future Vision

As the industry evolves, traditional employment structures, such as leasing spaces and performing duties under fixed contracts, remain prevalent. However, there is a notable shift towards flexible work arrangements, particularly among freelancers, especially in IT and creative sectors. We aim to incorporate these progressive working models into the restaurant industry, promoting efficiency and adaptability.

With this strategic approach, restaurant owners can delegate management duties to skilled individuals, while chefs gain opportunities to shine in their specialties. By fostering the concept of contractual work, which differs from employment or subleasing, we believe this pricing overhaul marks a pivotal step towards modernizing the working landscape in the restaurant sector. Our goal is to ensure that restaurant owners can sustain their establishments while creating pathways for many chefs to thrive.

What is Ten-Taku?

Ten-Taku is a niche matching service specifically designed for connecting restaurant owners looking to delegate and chefs eager for new challenges. Through a mutual search mechanism, users can find suitable partners who meet their needs, thereby enabling trust-based contractual collaborations. Its methodology is inspired by the Trust Method, which has been recognized by the Japan Service Awards, showcasing an innovative approach to challenges within the restaurant sector.

User Survey Overview

- Target Participants: Registered users of Ten-Taku
- Method: Online survey
- Duration: July 31, 2025 – August 15, 2025
- Responses: 38 participants (note: this small-scale survey is just a sample and does not reflect broader trends)