Equity Union Real Estate Secures Exclusive Real Estate Contract at Sunrise Country Club

Equity Union Real Estate Expands in Luxury Market

Equity Union Real Estate continues to solidify its position as a leading real estate brokerage in California by landing an exclusive on-site sales contract for Sunrise Country Club, located in the picturesque Rancho Mirage. The announcement was made on May 15, 2026, marking a significant milestone for the firm, which is recognized as one of California's fastest-growing independent brokerages.

The on-site sales initiative at Sunrise Country Club will be spearheaded by the talented Bespoke Real Estate Group, featuring prominent figures like Robert Downing and Tracy Boomer. These experts are known for their prowess in the luxury real estate market across Rancho Mirage, including country club homes and upscale communities throughout Palm Desert, Indian Wells, and Palm Springs. They will be joined by a dedicated sales team comprising Linda Herold, Craig Soto, and Marcelo Lopez Mariel.

Harma Hartouni, CEO of Equity Union Real Estate, expressed enthusiasm about this new appointment, emphasizing their commitment to the Coachella Valley's luxury lifestyle communities. He highlighted the remarkable professionalism and market expertise that the Bespoke Real Estate team brings to the table.

Sunrise Country Club has gained recognition as one of the premier residential golf communities in the desert. It boasts a resort-style environment, complete with an executive golf course and facilities for tennis and pickleball, appealing to active social lifestyles. Its central location also provides easy access to Palm Springs and El Paseo, making it highly desirable for luxury homebuyers seeking properties in the region.

This latest venture into Sunrise Country Club expands Equity Union’s On-Site Division, which now encompasses six prestigious country club communities throughout the Coachella Valley. The firm's existing portfolio includes other notable communities such as The Club at Morningside, Indian Ridge Country Club, The Springs Country Club, Oasis Country Club, and Seven Lakes Country Club. The strategic growth highlights Equity Union's increasing footprint in the competitive luxury market.

In recent years, Equity Union Real Estate has exhibited staggering growth in the Coachella Valley. The company reported over $4 billion in sales volume in 2025, with more than $1.2 billion in real estate transactions throughout the Coachella Valley alone. Additionally, the firm has expanded its workforce to over 1,000 agents statewide, reflecting nearly 239% growth over a five-year period, achieved entirely through organic means without mergers or acquisitions.

The On-Site Division of Equity Union offers specialized services that include dedicated community sales offices, luxury branding, advanced marketing technology powered by AI, and tailored support aimed specifically at lifestyle communities and golf course properties across the state of California.

About Equity Union Real Estate

Equity Union Real Estate stands as one of California's most dynamic independent luxury brokerages, serving over 1,000 agents across various locations, including Los Angeles, the San Fernando Valley, Santa Clarita, Ventura County, California’s Central Coast, and the Coachella Valley. The company is focused on high-end home sales, luxurious country club communities, golf properties, and on-site community sales throughout the Golden State.

This exciting new partnership at Sunrise Country Club not only enhances the brokerage’s offerings but also reinforces their commitment to quality service and excellence in the luxury real estate sector of California.