Discover Nishikawa's First Innovative Experience Store in Chiba

Nishikawa's New Experience Store Opens in Chiba

On October 10, 2025, Nishikawa Co., Ltd., headquartered in Nihonbashi, Tokyo, proudly launched its first experiential store in the Chiba area at the Aeon Marinpia Shopping Center. This initiative marks a significant step towards enhancing consumer interaction and touchpoints with the brand's acclaimed sleep solutions.

The Nishikawa Shop features a variety of popular items designed to promote better sleep, including the conditioning mattress 'Air', the comprehensive bedding brand '&Free', and the customizable 'Order Pillow' that is tailored to support the neck and head. Customers can engage with innovative diagnostics, including the body measurement app 'Pima Pitta' and state-of-the-art measurement technology designed to help identify the best products tailored to each individual's body type.

Cutting-Edge Sleep Solutions

Nishikawa boasts a rich history dating back to 1566, and has evolved from selling mosquito nets and household goods to becoming a prominent name in quality bedding. The company officially began selling futons in 1887 and has since established the Japan Sleep Science Institute in 1984, collaborating with experts in various fields such as beauty, anti-aging, and brain science to advance research into the impacts of good sleep. These efforts emphasize the importance of personalized sleep solutions that cater to individual expectations for a revitalized tomorrow.

Store Features

The new Nishikawa Shop at Aeon Marinpia spans approximately 30 tsubo and operates from 10 AM to 9 PM, ready to serve the community with specialized sleep products tailored to personal comfort.

- Location: Chiba, Chiba City, Mihama Ward, Takasu 3-13-1, 1st floor of Aeon Marinpia Shopping Center
- Website: Nishikawa Shop

Highlighted Products and Services

Custom Pillows: Nishikawa's bespoke pillows feature a three-layered structure with up to 14 height adjustment points. Customers can choose from nine different materials for their desired feel, and enjoy complimentary height adjustments post-purchase, ensuring a perfect fit.

How to Create Your Order Pillow:
1. Consultation: Discuss your sleep needs and current bedding concerns.
2. Measurement: Using Nishikawa's proprietary 'Press Shaper', precise measurements for neck and head support are taken.
3. Material Selection: Customers can pick from various filling materials, ranging from soft to firm.
4. Trial: Experience the selected materials and heights with real-time adjustments.
5. Completion: Based on the measurements and testing, final adjustments will be made, enabling customers to take their personalized pillow home the same day.

Conditioning Mattresses: Known as 'Air', this cutting-edge brand is favored by many elite athletes. It integrates the latest in sleep science to provide optimal pressure distribution and spinal alignment, ensuring all users enjoy restorative sleep.

- Brand Site: Air Sleep

Digital Measurement Tools: Nishikawa leverages modern technology through its 'Pima Pitta' app, which utilizes non-contact methods to measure customers’ entire bodies, facilitating recommendations for perfect-fitting mattresses and pillows.

By opening this new shop, Nishikawa is not only expanding its footprint but also enhancing customers' sleep experiences through personalized solutions that are the fruits of decades of expertise and innovation in sleep science.