Dole and FamilyMart Unveil a Unique Banana-Themed Campaign
In a delightful collaboration, FamilyMart, led by President Kensuke Hosomi, announces an exclusive
Dole campaign in the Kanto region starting September 25, 2025. The initiative, part of the company's ongoing commitment to enhancing customer happiness under the slogan "your joy," promotes health and wellness through the health-conscious lifestyle brand,
Banana Activity (バナ活®).
Join the 'Banana Boncho'
The campaign features a special treat for banana lovers. With every purchase of a
high-altitude banana pack priced at 268 yen (tax included: 289 yen), customers will receive a limited edition
Dole trading card featuring the well-known banana enthusiast,
Keigo Sato from JO1. This promotion will be available at approximately
3,300 FamilyMart stores across Tokyo, Saitama, Kanagawa, and Chiba, drawing both JO1 fans and health-conscious consumers alike.
Understanding the High-Altitude Banana
What sets the
high-altitude banana apart? Grown at elevations above 500 meters, these bananas benefit from significant day-night temperature fluctuations, which lead to a longer growth period. This specialized cultivation results in
higher starch content, contributing to their distinct chewy texture and enhanced sweetness compared to those grown in lower altitude areas.
By enjoying FamilyMart's
high-altitude bananas, customers can initiate their
Banana Activity (バナ活®) journey—an enjoyable way to incorporate healthy eating into daily routines.
Campaign Details
- - Start Date: September 25, 2025, from 10:00 AM onward.
- - Stipulation: One trading card per purchase of a qualifying banana pack, available while supplies last.
- - Store Location: To find participating locations, visit the Dole website.
- - Note: Some selected stores may commence the sale of the cards post 10:00 AM, and not all stores will feature the promotional item.
This enticing collaboration reflects FamilyMart's dedication to fostering community connections, aligning with their motto, "Together with you, FamilyMart." As a pivotal retail player, FamilyMart aspires to be an essential destination for consumers by blending convenience with meaningful interactions.
If you're keen on healthy snacking or simply a fan of bananas, be sure not to miss out on this limited-time campaign. It's a fantastic opportunity to try the exquisite
high-altitude bananas and potentially bag a collectible card featuring a beloved idol!
Visual Attachment
(Image is a representation of the trading card)
Join the Buzz!
Don't forget to get your share of this unique promotion and start enjoying bananas the right way! Dive into the
Banana Activity (バナ活®) and make it part of your daily diet while exploring what's fresh at FamilyMart. Grab your banana pack today and celebrate the joy of healthy eating with us!