#USA #New York #Redken #Patricia Nikole #@paintedhair

Redken Welcomes Back Patricia Nikole as Global Artistic Ambassador

Redken, a leading name in the professional haircare industry, is excited to announce the return of Patricia Nikole (@PaintedHair) as its new Global Artistic Ambassador. With a legacy intertwined with the brand, Patricia is well-known as a talented colorist and educator who has inspired countless professionals around the globe.

Patricia's journey in the beauty industry took flight with Redken, providing her a platform to share her artistry and comprehensive education. This new chapter marks a full-circle moment for her, as she comes back to the brand that laid the groundwork for her career in color techniques and mentorship.

A Creative Force for Change

In her new role, Patricia will collaborate with Redken's prestigious ambassador network, which comprises 20 professionals dedicated to elevating stylist education and creativity. Through her innovative lens, she will influence color techniques, trend forecasting, and professional co-creation initiatives, effectively shaping the future of the haircare industry.

"Patricia Nikole exemplifies the balance between artistry, education, and innovation. Her approach inspires not just clients, but the entire community of stylists," noted Mounia Tahiri, General Manager at Redken. Patricia is passionate about uplifting the professional community and extends that mission into her work with Redken. She expresses her honor in representing such a vibrant community worldwide.

Education as a Cornerstone

Under her guidance, Patricia will introduce leading-edge color techniques and educational resources that will empower stylists everywhere. She believes it's about more than individual success; it’s about the collective growth of the hairdressing industry. Her unique experience behind the chair complements Redken's science-backed innovations, ensuring the best outcomes for clients and stylists alike.

In Patricia's words, "I've returned to Redken because this is where my journey as an artist truly began. This brand has fundamentally shaped how I perceive color and education in our craft. It feels gratifying to be back among respected peers, contributing to a movement that is pivotal for the ongoing evolution of our industry."

Embracing Community and Creativity

At the heart of Patricia's philosophy lies the enduring power of community and collaboration. Her signature painting techniques and commitment to mentorship reinforce the belief that elevating the industry at large is as important as personal achievements.

Sarah Barr Battle, SVP of Marketing + Digital for Redken, reflects on this moment, stating, "When passionate professionals unite with a shared vision, creativity flourishes. Patricia's return reaffirms what makes Redken exceptional—our collective commitment to advance the entire industry."

As Patricia Nikole rejoins Redken in this pivotal role, the beauty community can expect a wealth of new insights and innovations. For the latest updates on her journey and Redken's initiatives, follow @paintedhair and @redkenpro on social media.

About Patricia Nikole

Patricia Nikole is a trailblazer in the haircolor industry, with a career characterized by her innovative techniques and commitment to education. Known for her approachable style and expertise, she has garnered a significant following across social media platforms and is regarded as a leading figure in hairstyling today. Patricia's return to the Redken family broadens her reach in co-creating industry-forward initiatives and enhances the bridge between artistry and science in haircare.

About Redken 5th Avenue NYC

For over six decades, Redken has led the charge in transforming professional haircare, continuously empowering both professionals and consumers to achieve transformative results. Established by Paula Kent, who aimed to marry science with beauty, Redken remains committed to innovation grounded in research. The brand offers a wide range of high-quality products, including the widely renowned Shades EQ demi-permanent hair color, catering to diverse hair types and needs. Dedicated education and advanced methodologies support the salon professionals equipped with Redken's effective solutions.

Learn more about Redken’s initiatives and offerings by visiting RedkenPro.com or Instagram.com/RedkenPro. Consumers can explore Redken's full product line at Redken.com.

For more information, media inquiries, or partnership opportunities, contact Tatiana Donald at Redken Brand Engagement.