#USA #Campbell #Product Development #Hamilton Beach #Centric PLM

Hamilton Beach Brands, Inc. Partners with Centric Software to Optimize Product Development

Hamilton Beach Brands, Inc., a prominent player in the small electric household appliance market, is making significant strides in optimizing its product development process by choosing Centric PLM™. This move is set to enhance the company’s growth strategy by centralizing product information and improving efficiency.

Founded in 1904, Hamilton Beach has built a legacy of innovation, marketing a diverse range of kitchen and home appliances. With a portfolio that spans more than 50 categories and the introduction of 75-125 new SKUs each year, the company faced the challenge of managing a complex product lifecycle efficiently. To tackle this issue, Hamilton Beach turned to Centric Software for support.

The implementation of Centric PLM is a critical step in Hamilton Beach's digital transformation journey, building upon their existing e-commerce and ERP systems. By bringing together workflows into a single, actionable source of truth, the company is poised to accelerate product launches and foster cross-functional collaboration. Atle Larsen, Vice President of Global Product Marketing, emphasizes the importance of this initiative, stating, "By unifying our processes, we can enhance communications within our teams and work more closely with our partners."

One of the primary motivations behind selecting Centric Software was the platform's reputation for flexibility and functionality out of the box. Hamilton Beach needed a partner with a stable platform that aligns with its core business objectives. According to Larsen, "Product development is the backbone of our business, and Centric PLM meets our specific needs without requiring extensive customization."

Moreover, the company was impressed by Centric Software's expertise in managing complex product portfolios. Larsen noted, “Centric’s experience with clients handling vast SKU counts will help us streamline our processes effectively.” The in-house implementation team from Centric also stood out, as it removes the need for third-party resources, facilitating a smoother transition.

The collaboration aims not only to simplify procedures but also to boost overall productivity. Centric PLM enables easier direct data entry and minimizes manual steps, which Larsen asserts is crucial for speed and efficiency in product development.

Chris Groves, CEO of Centric Software, welcomed Hamilton Beach into the Centric family with enthusiasm, recognizing the company’s commitment to digital transformation. "Working with Hamilton Beach, an iconic brand with a rich history, is an exciting opportunity. We believe this partnership will yield significant benefits for both parties,” said Groves.

Hamilton Beach Brands, Inc. is recognized for its range of innovative appliances, including consumer brands like Hamilton Beach®, Proctor Silex®, and Hamilton Beach Professional®. The company is not just focused on consumer products; it also supplies commercial equipment for restaurants and healthcare management software. In 2024, Hamilton Beach Health made headlines by acquiring HealthBeacon, a firm known for developing connected medical devices, marking its foray into the home health market.

Through this strategic partnership with Centric Software, Hamilton Beach aims to leverage cutting-edge technology to reinforce its market position and respond to evolving consumer demands more efficiently. As they move forward, the integration of Centric PLM is expected to bring about structural changes that will not only refine current processes but also carve pathways for future innovations.

For more information about Hamilton Beach Brands and their products, visit Hamilton Beach Brands website.

And to learn more about Centric Software’s innovative offerings, head over to Centric Software website.