A New Era in Sake Brewing: Tsuru to Fuku 2025 Junmai Release

In an inspiring development, Tsuru no Sake Brewery and Fukumitsuya have successfully completed their second collaborative brewing project, resulting in the limited release of "Tsuru to Fuku 2025 Junmai," scheduled for June 24, 2025. This project holds special significance as it symbolizes the resilience and rebirth of Tsuru no Sake Brewery, which unfortunately suffered complete destruction during the Noto Peninsula Earthquake of 2024.

The partnership aims not only to revive the brewery but also to embrace the future of sake production. This year's release will constitute a batch of 1,800 bottles that embodies a thoughtful approach to innovation within the traditional craft of sake brewing. Under the guidance of master brewers Kazuhiko Itaya from Fukumitsuya and Yukiko Tsuru, the team focused on creating a sake that showcases an exquisite balance of aroma, sweetness, and delicacy—qualities that promise a refined tasting experience.

One of the key innovations in this brewing process was the adoption of a unique polishing technique, known as “henkei seimai,” which allows the brewers to extract flavors characteristic of ginjo sake without overly polishing the rice. This method results in a sake that offers a vibrant, elegant flavor profile with a light and airy mouthfeel. The brewing of this sake is not only a technical achievement but also a heartfelt effort by both breweries to see the local Noto area flourish once again.

As for the naming and design, the sake is aptly titled "Tsuru to Fuku," which reflects the names of both breweries. The label continues the previous season's auspicious motif, featuring both brewers' names and seals on an elegant black bottle that highlights striking red characters, symbolizing strength and vitality.

The target market for "Tsuru to Fuku 2025 Junmai" includes sake enthusiasts, newcomers to the world of sake, as well as supporters of the Noto region’s recovery efforts. The appealing characteristics of this sake make it suitable for a variety of dining experiences, particularly well-paired with dishes such as omelets, kinpira (stir-fried vegetables), and even cheese.

For those interested, here are the specifications of the product:

- Ingredients: Rice (domestic), rice malt (domestic rice)
- Rice Type: 100% Yamada Nishiki (produced in Hyogo Prefecture)
- Polishing Ratio: 70%
- Production Method: Junmai
- Yeast: Fukumitsuya's proprietary yeast
- Master Brewers: Yukiko Tsuru (Tsuru no Sake Brewery), Kazuhiko Itaya (Fukumitsuya)
- Alcohol Content: 14%
- Sake Meter Value: +3.4
- Acidity: 1.1
- Serving: Best enjoyed chilled or at room temperature
- Food Pairings: Great with egg dishes like omelettes, vegetable dishes featuring oil, and various cheeses.

The bottle of "Tsuru to Fuku 2025 Junmai" holds 720ml and will retail at 1,870 yen (including tax).
This limited release represents the combined efforts of two storied breweries committed to not only their craft but to strengthening their community. It acts as a testament to the unyielding spirit of the Noto Peninsula and signifies hope for restoration and growth in the region’s livelihood. Look for it at select liquor stores, dining establishments, and through Fukumitsuya’s online shop starting June 24, 2025.