Experience the Art of Unique Jewelry at PARCELLE's Limited Shop in Shinjuku

Discover the Limited Shop of PARCELLE JEWELRY

From October 1 to October 7, 2025, PARCELLE JEWELRY will host a Limited Shop at the Isetan Shinjuku department store's accessories and promotion space. This jewelry brand, originating from Ebisu, Tokyo, is known for its concept of "jewelry that resonates with the heart."

Each piece is uniquely crafted by skilled Japanese artisans, ensuring that every item tells a story. The event will showcase not only the brand's popular jewelry pieces that have garnered inquiries from across the nation but also new designs that will be unveiled for the first time at Isetan. Additionally, exclusive one-of-a-kind items that cannot be found in their permanent stores will make their appearance.

During the event, attendees will have the opportunity to place custom orders for jewelry, a service that has received rave reviews. Customers can select from various loose stones or metals to create their original pieces, enjoying the process of turning their ideas into tangible jewelry as they work with experienced staff.

As autumn settles in Tokyo, the staff at the PARCELLE Limited Shop warmly welcomes you to explore the exquisite jewelry curated just for this event.

New Arrivals

Chou Chou: The Elegance of Simplicity

The Chou Chou has been a beloved classic in PARCELLE's collection since its inception, and now it returns with a refined slimmer design. The meticulous arrangement of gemstones ensures a beautiful balance perfect for stacking. The soft edges create a flow that resembles a gentle rhythm, capturing the light in enchanting ways. Starting price: ¥144,100 (K10YG, K10WG, K10PG, Diamond, Natural Stones).

Mille Sourire: A Whisper of Beauty

The Mille Sourire, a name that translates to “thousand smiles,” combines delicate milgrain with stunning marquise cuts. The carefully arranged gemstones, including Paraiba tourmaline and diamonds, shine brightly, with a design that allows them to catch and reflect light in delightful bursts. Starting price: ¥161,700 (K10YG, Diamond, Natural Stones).

Parure: Defining Color

The Parure rings feature rose-cut and brilliant-cut stones surrounded by tiny diamonds, all strung together with an elegant milgrain setting. This collection now includes vibrant color stones alongside diamonds, each offering a unique sparkle and presence.

Limited Collections and Custom Orders

Among the limited edition items, standout pieces include the Tapered Cut Diamonds Ring, known for its rare design and expert craftsmanship and the beautiful Pomponne Un Seul, which symbolizes the essence of PARCELLE. All jewelry pieces are designed and handcrafted, emphasizing the brand's commitment to quality and artistry.

During the Limited Shop, customers can engage in semi-custom orders. They can select their desired gemstones from a curated collection and have artisans craft a piece tailored to their specifications. Staff are on hand to guide first-time custom orders, ensuring a welcoming atmosphere for anyone keen to create their unique jewelry.

The PARCELLE JEWELRY LIMITED SHOP at Isetan Shinjuku not only boasts exclusive collections but also embodies a rich history of craftsmanship and personal storytelling through jewelry.