Green Coffee Company Partners with Los Angeles Rams to Promote Juan Valdez® Coffee at Games

Green Coffee Company and the Los Angeles Rams Join Forces



In an exciting development for coffee enthusiasts and sports fans alike, the Green Coffee Company has officially partnered with the Los Angeles Rams to designate Juan Valdez® coffee as the team's official coffee product. This multi-year collaboration is not only aimed at promoting the rich taste of Colombian coffee but also emphasizes shared values of sustainability and innovation between both entities.

Starting this upcoming season, fans can indulge in Juan Valdez® 100% premium Colombian coffee at Rams home games. Attendees can look forward to enjoying this exceptional brew both hot and as a refreshing cold brew, making game day an even more enjoyable experience. The partnership reflects an impressive step for Juan Valdez® as it aims to enhance its presence in the competitive North American market.

Passion Behind the Partnership



Ted Skodol, Chief Revenue Officer at Green Coffee Company, noted, "Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand's commitment to sustainability and innovation.”

The collaboration is more than just a branding opportunity; it opens new avenues for Juan Valdez® to connect with an audience that appreciates not only high-quality coffee but also values stories rooted in culture and community. Skodol emphasized that this partnership marks a new chapter for the brand’s global presence, striving to present its authenticity and superior quality to a broader audience.

Cultural Richness in Every Cup



Sebastian Mejia, General Manager for Juan Valdez North America, expressed excitement about the partnership with the Los Angeles Rams, saying, "Being part of a team like the Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose, and global vision behind it.”

Mejia highlighted that aligning with such a prestigious sports organization would significantly allow them to connect with consumers worldwide, share Colombia’s rich coffee culture, and fortify the country's reputation for coffee excellence.

Special Launch Promotions



As part of this noteworthy partnership, a special edition of Juan Valdez® coffee will be created under the branding of “Juan Valdez® x Rams.” This offers an opportunity for fans to engage with custom merchandise tied to their team and their love for quality coffee. Also, various marketing activations will be implemented, including featuring player images and curated advertising throughout the stadium.

Digital content initiatives are also in the works, such as a series called "Recreate an Old Photo," which will share moments from the team’s history, helping to deepen the connection between the coffee brand and the Rams' community.

Jennifer Prince, Chief Commercial Officer of the Los Angeles Rams, stated, "The Los Angeles Rams and Juan Valdez® Colombian Coffee are united by a shared commitment to excellence and inspiring communities, making this partnership a natural fit." The collaboration is seen as a significant platform for bringing the unique flavor of premium Colombian coffee into the world of American sports.

Conclusion



As the excitement builds towards the new season, both the Green Coffee Company and the Los Angeles Rams are looking forward to enhancing the game-day experience for fans with delicious Juan Valdez® coffee. This partnership is undoubtedly a significant stride towards combining cultural heritage with the passion of American sports, promising a unique and tasteful experience throughout the season. Expect to sip on something special at the next Rams home game, as Juan Valdez® coffee takes its rightful place in the stadium ambiance alongside football cheers.

Topics Consumer Products & Retail)

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