#USA #Grapevine #Premium Guard #Heavy-Duty #ViAQ

Premium Guard Inc. Showcases at HDAW 2026

Premium Guard Inc. (PGI), a distinguished leader in filter manufacturing and supply, is set to exhibit at the upcoming Heavy Duty Aftermarket Week (HDAW) 2026, taking place from January 19 to January 22 in Grapevine, Texas. Attendees are encouraged to visit Booth #117, where they can explore PGI’s bold new brand identity alongside an array of heavy-duty aftermarket offerings.

Expanding Horizons in Heavy-Duty Filtration

Premium Guard's commitment to innovation is reflected in its extensive heavy-duty filtration program. Designed with exceptional precision, PGI’s filters are engineered to meet or even surpass OEM specifications regarding fit and performance. This diverse portfolio includes oil, air, cabin air, transmission, coolant, hydraulic, fuel, fuel/water separators, and DEF urea filters. Thus, the program is equipped to support distributors and service providers with one of the most comprehensive heavy-duty assortments available today.

Larry Smith, Premium Guard's Director of Sales, highlights that their heavy-duty filtration solutions are tailored to fulfill the unique demands of commercial use. The designs focus on durability and optimal coverage with thousands of heavy-duty SKUs available for on-highway and industrial applications. This strategic focus shortens stocking time for distributors while ensuring consistent availability across various fleets, distributors, and service locations. Each filter undergoes rigorous testing to guarantee that it meets and exceeds OEM quality and performance benchmarks, ensuring reliability even under the harshest conditions.

ViAQ: Setting a New Standard in Air Quality Assessment

In addition to its product range, PGI is excited to announce the launch of the ViAQ (Vehicle Interior Air Quality) Diagnostic Tool. This innovative technology stands out as the first of its kind, scientifically assessing cabin air filter effectiveness by analyzing the interior vehicle air quality. The ViAQ tool provides a quick, non-invasive, and data-driven evaluation, removing guesswork and allowing service providers to make informed maintenance decisions without needing to dismantle the air filter.

Commitment to Clear Pricing Structures

Anan Bishara, founder and CEO of PGI, emphasizes the company's commitment to making substantial investments in developing a robust heavy-duty and industrial filtration portfolio. He states, “Our extensive inventory of HD SKUs and on-highway coverage positions us to adapt to the evolving requirements of the commercial vehicle industry.” More notably, PGI is distinguished as the only supplier in this category offering a transparent net pricing program, which streamlines the complexities surrounding traditional rebate systems. This approach ensures distributors gain a clear perspective on their costs, margins, and bottom-line profitability without the burden of extensive administrative tracking.

Join PGI at HDAW 2026

In conclusion, PGI’s participation in HDAW 2026 not only showcases their continuous dedication to innovation in heavy-duty filtration but also their commitment to empowering distributors with the tools and insights necessary for operational success.

For those attending the event, visiting Booth #117 presents an opportunity to discover the latest advancements from Premium Guard Inc., familiarize themselves with their new brand identity, and learn how PGI is setting a higher standard within the heavy-duty aftermarket sector. For further details, you can also visit their official website at www.premiumguard.com.

About Premium Guard Inc. (PGI)

Premium Guard Inc. is recognized as a pioneering developer and supplier of premium automotive filtration solutions. These solutions serve a broad range of channels, including retail, quick lube, and e-commerce platforms across North America. Beyond the Premium Guard® brand, PGI supports many successful private-label programs focusing on product engineering, design, packaging, marketing, and logistics. With an unwavering devotion to innovation and customer satisfaction, PGI continuously elevates quality, agility, and value standards in the automotive aftermarket.