Pacsun Emphasizes Support for Youth Mental Health with Selena Gomez's Rare Impact Fund Benefit

Pacsun Emphasizes Support for Youth Mental Health

In an inspiring event held on October 14, 2026, Pacsun reaffirmed its dedication to mental health awareness as it served as an official sponsor for Selena Gomez's fourth annual Rare Impact Fund Benefit titled A Night of Radiance & Reflection. This significant occasion took place at the historic Hollywood Palladium in Los Angeles and gathered prominent figures from the realms of entertainment, fashion, business, and philanthropy, all united for the cause of youth mental health.

Pacsun's partnership with Gomez's Rare Impact Fund has been ongoing for three years and has already contributed over $2 million towards initiatives targeting youth mental health support. The event allowed guests to experience a first look at Pacsun's new Rare DNM Edit collection, slated for launch on October 29, showcasing the company’s commitment to blending fashion with social responsibility.

Pacsun orchestrated a unique gifting experience that enabled attendees to explore selections from the upcoming holiday collection, perfectly aligning with the evening’s theme of fashion, self-expression, and the crucial conversation surrounding mental health resources for young people.

The evening was not just about fashion; it began with a VIP reception where guests enjoyed personal interactions with Selena Gomez. Following the reception, the program celebrated the Rare Impact Fund's mission, which is to generate $100 million for organizations that work towards enhancing access to mental health services for youth globally. Hosted by Sean Hayes, the evening featured heartfelt speeches by Selena Gomez and Rare Impact Fund President Elyse Cohen, along with captivating performances from Bella Kay and Leon Bridges.

An emotional moment of the night was the introduction of the inaugural Katherine Short Legacy Award created to honor individuals who have made lasting commitments to mental health advocacy. The first recipient was the La Familia Counseling Center for its over fifty years of dedicated community service.

As part of the night’s activities, attendees also participated in live silent auctions, all aimed at raising funds in support of the Rare Impact Fund. The event successfully raised more than $2 million for the cause, reinforcing the impact that collective action can have.

The collaboration between Pacsun and the Rare Impact Fund is rooted deeply in the insights from young individuals. According to a recent Youth Report by Pacsun, which surveyed over 6,000 youths aged 11 to 24, nearly 59% expressed that achieving mental well-being is a key life goal. These statistics underline the urgency and significance of addressing mental health issues among younger generations and reflect Pacsun's pledge to foster meaningful dialogues on this important topic.

Brieane Olson, CEO of Pacsun, emphasized the company's mission, stating, "Our Youth Report reinforces something we've heard directly from young people for years: mental well-being is a priority, and they want the brands they support to stand for something meaningful." The collaboration with the Rare Impact Fund uses fashion not just as a means of self-expression, but as a vehicle to extend support to youth mental health initiatives.

Elyse Cohen, President of the Rare Impact Fund, remarked, "Young people naturally express themselves through fashion, providing a unique opportunity to introduce discussions about mental health as a normal part of life." By collaborating with Pacsun, the Rare Impact Fund is exploring innovative ways to engage with young individuals while expanding access to essential mental health resources.

Looking ahead, the new Rare DNM Edit collection launches on October 29 at select Pacsun stores and online. In an ongoing effort to support the Rare Impact Fund, Pacsun has pledged to donate 10% of sales from each Rare DNM Edit item sold, with contributions capped at $300,000. However, jurisdictions such as Massachusetts, Alabama, Illinois, South Carolina, Mississippi, and Hawaii are excluded from this donation campaign.

Pacsun represents a unique fusion of youth culture and purpose-driven retail, delivering outstanding fashion while being deeply committed to social issues. Founded in 1980 in Newport, California, and now co-created in Los Angeles, Pacsun continues to be a platform for expressing values that resonate with the younger generation. To discover more about Pacsun and its initiatives, follow them on social media.

With the 2026 Rare Impact Fund Benefit, Pacsun successfully exemplified how the fashion industry can be a powerful ally in fostering healthier youth communities, merging creativity with compassion.