Summit Golf Brands Partners with Centric PLM for Growth and Innovation in Golf Apparel

Summit Golf Brands Partners with Centric PLM for Growth and Innovation

In a significant move aimed at bolstering its position in the competitive golf apparel market, Summit Golf Brands has announced a strategic partnership with Centric Software, thereby adopting Centric PLM™. This initiative is set to streamline product development and bolster communication within the company’s operations.

Founded in 2004 and headquartered in New York City, Summit Golf Brands specializes in premium golf apparel, with a recognized portfolio that includes respected names like B. Draddy, Zero Restriction, and Fairway Greene. With a robust distribution network that covers over 25 countries and partnerships with more than 3,500 premier golf clubs and resorts, the brand has successfully positioned itself as a leader in the industry. Moreover, its production facilities in Wisconsin are renowned for their commitment to quality and superior decoration capabilities, which play essential roles in the company's operational success.

As the company continues to witness rapid growth, compounded by challenges such as tariff fluctuations and demand for efficiency, the need for a modern solution to enhance their workflow has become paramount. Kris Wortman, Chief of Staff at Summit Golf Brands, reflected on their previous reliance on spreadsheets, stating, "We've been very successful using spreadsheets for years, but now that we're growing at the rate we are, we need to be more efficient with our time, talent, and resources."

The transition to Centric PLM was driven by the software's robust features and ease of use. Wortman expressed satisfaction with the platform’s design-friendliness and visual functionality, alongside its powerful tariff management tools. After extensive demonstrations involving the design, production, and technical teams, the decision to adopt Centric PLM was unanimous. Wortman noted, "It was the most robust, innovative, and scalable solution we felt we could grow with."

The implementation of Centric PLM will occur in phases, starting with one of Summit Golf Brands' key brands and eventually encompassing all product lines. Among the primary goals of this shift are reducing manual work, enhancing SKU rationalization, and improving transparency through real-time reporting, all while maintaining product quality.

One innovative aspect of Centric PLM that Summit Golf Brands is particularly excited about is the Centric Visual Boards™, designed to foster greater creativity and efficiency in the design process. The company anticipates that having a centralized source of information will enable teams to concentrate more on innovation rather than on administrative tasks. Wortman shed light on their ambitions, stating, "Our goal is to be innovative, modern, and relevant, and we are confident that Centric PLM will enable us to continue to do that at scale."

Another crucial component of their strategy is to address challenges associated with tariffs. Wortman acknowledged the intensity of managing the impacts of fluctuating trade policies and expressed optimism that Centric PLM's tariff tools will alleviate some of the burdens encountered cross-departmentally.

Fabrice Canonge, the CEO of Centric Software, voiced enthusiasm regarding this partnership: "We are thrilled that Summit Golf Brands has selected Centric PLM as its digital foundation to scale, innovate, and navigate market challenges. We look forward to a lasting partnership with this leading premium golf apparel brand."

In conclusion, as the fashion and retail landscapes become increasingly complex, the partnership between Summit Golf Brands and Centric Software represents a forward-thinking approach to remaining competitive. By leveraging technology to optimize operations and enhance agility, Summit Golf Brands is poised to experience significant advancements in growth and product innovation in the years ahead.

For further information about Summit Golf Brands, visit B. Draddy, Zero Restriction, and Fairway Greene. For insights into Centric Software's offerings, explore Centric Software.