#Japan #Tokyo #Matsuya Foods #Ikura Donburi #Seared Salmon

Matsuya Foods Launches Exquisite Ikura Donburi

Matsuya Foods, based in Musashino, Tokyo, is set to dazzle seafood lovers with the introduction of their new Ikura Donburi, launching on December 9, 2025, at 10 AM. This delightful dish promises to elevate the dining experience with its luxurious flavors and textures.

The Ikura Donburi features meticulously selected ikura (salmon roe) that bursts with rich umami in every bite. The dish is perfectly complemented by the seared salmon, creating a phenomenal harmony of taste. For those looking for even more variety, Matsuya also introduces the luxurious Seared Salmon Ikura Don and Seared Mayo Salmon Don, designed for truly indulgent dining experiences.

Experience the Richness of Ikura

Matsuya's ikura is chosen after extensive tasting sessions, ensuring that customers enjoy only the best quality. The roe offers a satisfying popping texture and flavor that works beautifully with the fluffy white rice. The bright crunch of green onions and the aromatic nori enhance the dish's appeal, while optional wasabi serves as a perfect zest that can be added according to personal preference. Diners can further enhance their delight by adding soy sauce to develop their own taste balance with this flavorful bowl.

New Collaborations on the Menu

This year marks the introduction of two specialized collaborations featuring seared salmon. The Seared Salmon Ikura Don offers a rich, melt-in-your-mouth texture that pairs seamlessly with the grilled flavor profiles. These delectable combinations promise a luxurious dining experience. Matsuya is committed to showcasing the allure of both ikura and salmon, making this new menu lineup a must-try.

Pricing Details

Customers eager to enjoy these delectable dishes can choose from a variety of sizes at competitive prices:

• - Ikura Donburi (Small) – 980 JPY
• - Ikura Donburi (Regular) – 1,480 JPY
• - Ikura Donburi (Large) – 2,080 JPY
• - Seared Mayo Salmon Don (Regular) – 790 JPY
• - Seared Mayo Salmon Don (Large) – 1,290 JPY
• - Seared Salmon Ikura Don (Regular) – 1,430 JPY
• - Seared Salmon Ikura Don (Large) – 1,930 JPY

Note that takeout is available, but please be advised that a separate fee applies for miso soup when ordering to go. All prices include tax, and shareholder discount coupons are applicable for specific menu items including the Ikura Donburi.

Availability

The Ikura Donburi will be available in Matsuya stores nationwide, excluding certain locations. For store-specific availability, customers are encouraged to contact their nearest Matsuya directly.

Additional Benefits

For the savvy eater, there are many ways to enhance your Matsuya experience:

• - Coupons are being offered online, making it easy to save. Plus, try out Matsuben Net, Matsuya's mobile ordering service for even better deals.
• - Enjoy the convenience of cashless payments with reward point systems to maximize savings. More information can be found on their website.
• - Check out ongoing local store promotions, which include campaigns and free rice refills at participating locations.

Connected with Matsuya

Stay updated with Matsuya's latest offerings and campaigns through their official X (formerly Twitter) account at @matsuya_foods. Here, you’ll discover more about new menus, unique promotions, regional information, and more from the Matsuya Foods family of various dining establishments.

Experience the captivating world of ikura and salmon starting this December, and treat your taste buds to the delectable new dishes from Matsuya Foods!