Panda Express Celebrates Lunar New Year with Family Gatherings and New Initiatives

Panda Express Celebrates Lunar New Year



Panda Express, the leading American Chinese restaurant, is gearing up to celebrate one of the most culturally significant holidays in Asia, the Lunar New Year. This period is known for its emphasis on family, unity, and the shared joy of new beginnings, which aligns perfectly with Panda Express's core values.

Embracing the Spirit of Unity


As a cultural ambassador, Panda Express is committed to fostering connections among families and communities. This year, the restaurant is excited to introduce Lunarsgiving, a new initiative aimed at bringing people together around shared meals and meaningful experiences. Andrea Cherng, the brand's Director, highlighted the significance of these gatherings, stating, "As a cultural ambassador, Panda Express is dedicated to sharing the vibrant spirit of Lunar New Year with our communities."

Lunarsgiving Events


From January 29 to February 12, 2025, three Panda Express locations near university campuses in Columbia, Missouri; Tempe, Arizona; and Orlando, Florida will host immersive Lunarsgiving experiences. These events will allow students and local residents to come together and enjoy traditional festive meals, enhancing the spirit of Lunar New Year.

Patrons who purchase a family meal at participating locations will receive an exclusive Lunarsgiving kit, packed with festive elements like branded lanterns, red envelopes, and themed table decorations, all designed to enrich the celebration.

Additionally, Panda Express will hold a special 'Buy One, Share One' event from 7 to 9 PM local time on January 29, 2025, at these locations, giving guests a chance to share a meal with a friend while enjoying themed giveaways.

A Heartfelt Short Film


Panda Express is also unveiling a new short film titled "The Invitation," which embodies the joy and connection that food brings during Lunar New Year celebrations. Highlighting the love and care shared within families, the film showcases cultural elements and traditions that resonate with many, reinforcing Panda's role as an inclusive leader in the industry.

Exciting Good Fortune Scratcher Game


To add an element of excitement, Panda Express is reintroducing the Good Fortune Scratcher game. Customers can participate weekly via the Panda Express Rewards app or website until February 16, 2025, for a chance to win exclusive offers and prizes, including a staggering $888 gift card! Each week, one lucky winner will receive this massive prize, complemented by other smaller rewards.

Educational Program Launch


Panda Express also proudly continues its Let's Explore Lunar New Year program, initiated in 2008, to support educators in teaching students about this rich cultural tradition. The program includes an interactive curriculum appropriate for K-5 students, featuring trivia, cultural exploration, and basic Chinese phrases.

By partnering with schools and community organizations, Panda Express aims to provide engaging educational resources, with a commitment to donating up to $150,000 to assist teachers in enriching their students’ understanding of Lunar New Year.

The restaurant chain encourages everyone to join in on the celebrations, whether through Lunarsgiving events, participating in the Good Fortune Scratcher game, or utilizing the educational resources. For more details on these initiatives or to learn more about Panda Express, visit their website at pandaexpress.com.

About Panda Express


Founded in 1983 by Andrew and Peggy Cherng, Panda Express has grown into the largest American Chinese food brand in the U.S. Offering beloved dishes like The Original Orange Chicken® and innovative recipes, Panda Express prides itself on using high-quality ingredients inspired by authentic Chinese culinary principles. With over 2,500 locations nationwide and international presence in 11 countries, Panda Express continues to share the joy of Chinese-American cuisine with the world.

Topics Consumer Products & Retail)

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