#China #Yangzhou #FAMSUN #Agri-Food #FAMSCEND

FAMSCEND’s Global Launch: A New Era in Agri-food Equipment

On November 12, 2025, the global agri-food equipment industry witnessed a significant milestone with the launch of FAMSCEND, a premium brand introduced by FAMSUN Co., Ltd. This event took place in Yangzhou, China, where FAMSUN's headquarters are located, and featured over 160 leaders from the industry, partners, and media representatives. Themed “Innovate • Ascend • Nourish,” the launch was not just an unveiling of a new name, but a declaration of FAMSUN's commitment to transforming the agri-food landscape through innovation and enhanced value.

A New Commitment to Quality and Trust

During the launch, FAMSCEND announced its compelling mission: "Innovating to nourish a better world" along with its vision of being "A trustworthy partner, always." These principles highlight a strategic shift for FAMSUN, moving away from a focus solely on market scale to emphasizing value-driven solutions for both pet food and human food industries. This shift reflects a deep understanding of the growing consumer demand for food safety, nutrition, and quality—a shift that is imperative in today's market.

Strategic Vision and Future Directions

Jack Chen, the President of FAMSUN, stressed the importance of FAMSCEND, explaining, "This brand is not merely a new logo; it's our commitment to the high-end market and global clients. We are prepared to push boundaries with our ambition for ascent, leveraging our innovative capabilities to enhance the digital intelligence within our offerings, thereby serving humanity's nutritional needs better."

Emphasizing the need for change, Jason Fan, Vice President of FAMSUN, pointed out the necessity of addressing industrial challenges. He mentioned that the brand's approach is to empower clients globally with stable, efficient, and intelligent solutions tailored to their needs.

The Four Pillars of FAMSCEND's Strategy

FAMSCEND's vision is supported by four essential pillars:
1. Customer-Oriented Innovation: This pillar focuses on collaborating with clients, utilizing FAMSUN's research and development center in the United States to directly tackle real-life challenges faced by customers.
2. Full Lifecycle Systematic Solutions: FAMSCEND is committed to providing comprehensive services throughout the project's lifecycle, including design, installation, operation, and maintenance, ensuring project reliability and stability.
3. Data-driven Intelligent Decision-making: By integrating IoT and big data technologies into their systems, FAMSCEND aims to facilitate predictive maintenance and smart scheduling, boosting production efficiency while ensuring high product quality.
4. Open and Win-Win Industrial Ecology: The brand capitalizes on building partnerships based on integrity, fostering collaborations upstream and downstream to stimulate innovation and advance sustainable growth.

A Platform for Knowledge Exchange

The launch event featured seminars that delved into cutting-edge industrial technologies related to sustainable manufacturing and intelligent solutions. Experts from leading companies across Southeast Asia, Europe, South America, and beyond engaged in meaningful discussions, sharing insights on the latest trends for the pet food and human healthy food markets. Attendees valued the innovative solutions proposed by FAMSCEND and recognized the company's advocacy for a symbiotic industrial approach as a vital resource for tackling present-day challenges.

The event culminated in a welcome dinner that highlighted the importance of global partnerships, reaffirming FAMSCEND’s commitment to nurturing collaborative relationships within the industry.

Conclusion

FAMSCEND's launch not only marks a new chapter for FAMSUN but also signals a proactive approach towards higher food industry standards globally. Their dedication to innovation, customer satisfaction, and strategic partnerships positions FAMSCEND as a leader in the agri-food equipment sector, promising a future where food safety and quality are paramount.

As FAMSCEND embraces its newfound identity, the impact of its mission will undoubtedly ripple through the industry, paving the way for a healthier, safer world.