PANACÉE TOKYO Announces Second Pop-Up Store Event in Omotesando

PANACÉE TOKYO Second Pop-Up Store Event

PANACÉE TOKYO, famed for its dedication to skincare and beauty for modern women, is set to launch its second pop-up store at Omotesando, Tokyo, on June 23 and 24, 2025. This event follows the immense success of its inaugural pop-up in Ginza, which concluded with remarkable feedback from visitors. This time, the experience will not only focus on interactive presentations but will also allow visitors to make purchases directly from the store.

The pop-up store will feature exclusive styling demonstrations for eyelashes and eyebrows, as well as a showcase of exciting new products. This two-day event is created as a must-visit for beauty enthusiasts looking to elevate their skincare routines.

Exclusive Features of the Pop-Up Store

Visitors will have the opportunity to engage with professional-grade skincare and styling products firsthand. Those who find products they like will be able to purchase them on the spot. Additionally, attendees can witness professional techniques up close during styling demonstrations, ensuring a unique and informative experience. This year’s offerings are particularly tailored to suit sensitive skin, so attendees can explore gentle and effective approaches to skincare.

Please note that professional treatment experiences will primarily be available for industry professionals, and general attendees will be required to pay a fee for demonstrations.

Introduction of Exciting New Products

One of the highlights at the pop-up will be the debut of "EYÉDIT," a plant-derived and additive-free eyelash serum tailored for professional use. Designed to promote natural beauty, this innovative product aims to provide care for lashes that enhances their appearance subtly yet effectively. Free from parabens and phenoxyethanol, it's a safe choice for nurturing healthy lashes.

Interactive Experiences: Appointment-Based Treatments

The event will also offer a unique opportunity to try out the new styling technology: Simplifi Lash Lift and Simplifi Brow. The Simplifi Lash Lift uses skincare-inspired products to achieve effortless eye aesthetics in just 30 minutes. Meanwhile, the Simplifi Brow offers a gentle hair removal technique using thread instead of wax, minimizing skin irritation while still providing a well-defined eyebrow shape, ideal for those with sensitive skin.

Program for Salon Styling Implementations

For professionals considering the inclusion of new products, the pop-up will also showcase exclusive salon programs using the only vegan-certified curling solution from the UK. With limited availability for salon partners, attendees can expect thorough guidance on differentiating their offerings through these innovative products.

Special Giveaway for Attendees

As an added bonus, every visitor to the event will receive a popular "Moist Charge C Mask". This skin treatment, crafted from selected plant extracts and natural ingredients, promises to soothe and rejuvenate the skin, enabling a radiant complexion in just minutes of care. This generous gift reinforces PANACÉE TOKYO's commitment to skincare that protects and enhances natural beauty.

Real Results from Salons

In anticipation of the summer shopping season, salon owners have shared impressive results showcasing the effectiveness of PANACÉE TOKYO products, notably the Moist Charge C Mask, which has driven significant sales growth and customer satisfaction. One lash salon owner in Tokyo reported over 50 boxes sold in just a month since the product's introduction.
As for the recent introduction of the Simplifi Lash Lift, a brow and lash salon in the Kansai region noted a 30% increase in repeat customers, highlighting the growing trust and loyalty brought about by both the innovative techniques and the gentle approach afforded by PANACÉE TOKYO products.

A New Approach to Skincare

In today's climate, where skin is more susceptible to stress, dryness, and environmental factors, PANACÉE TOKYO emphasizes the importance of protective and nurturing skincare. They avoid disrupting the skin's natural barrier while enhancing its innate strength. The positive feedback highlighted by sensitive-skinned customers reassures a commitment to gentleness without compromising on effectiveness, ensuring every treatment leads to visible improvement and lasting trust between clients and salons.

Event Details

- Date: June 23 (Monday) & June 24 (Tuesday), 2025
- Time: 11:00 am - 6:00 pm
- Location: 3-15-8 Jingumae, Shibuya-ku, Tokyo, Chambres 15
- Appointment for Treatments: Priority for pre-booked inspects for salon considerations (general customers will incur a fee)

For reservations and more details, please follow PANACÉE TOKYO’s official Instagram and website, which will provide continuous updates leading up to the event.

About PANACÉE TOKYO

"PANACÉE TOKYO" embodies the philosophy of being gentle and beautiful, offering products that seamlessly integrate into daily life. From skincare to eyelash care and eyebrow styling, the brand supports modern women’s lifestyles, helping them radiate inner beauty. Utilizing vegan-certified components and additive-free materials, PANACÉE TOKYO remains committed to prioritizing customer skin health.