#GNW Consulting #AI Readiness #Martech-Driven

GNW Consulting Marks a Transformative Year

As 2025 wraps up, GNW Consulting, renowned for its Martech-driven operations, reflects on a year of substantial progress. The agency, located in Gilbert, Arizona, has made significant strides in its core functions, aimed at enhancing the marketing technology experience for clients.

Doubling the Team

One of the standout achievements this year is the expansion of the team from just 10 employees to over 20. This doubling of the workforce isn't just a numerical increase; it represents a strategic effort to bolster internal operations. Raja Walia, the CEO and founder, emphasizes that while team growth was crucial, the real impact was felt in refining processes. The agency invested time in updating training and revising delivery processes, ensuring improved consistency across the board. Moreover, the introduction of selective automation has expedited onboarding for new consultants, promoting a smoother transition and better client interactions.

Enhancements Through AI

Another pivotal development for GNW was the implementation of AI tools aimed at boosting internal efficiencies. Among these was the creation of an onboarding agent, developed in-house with custom technology. This agent serves as a guide for new hires, streamlining their training and helping them reach productivity swiftly. In addition, a second internal AI agent has been deployed, enabling consultants to quickly comprehend ongoing accounts and tailor their communication styles to enhance interactions with clients. These innovations have played a vital role in supporting the agency's rapid growth while ensuring that quality and operational excellence are upheld.

Launch of the AI Readiness Framework

Looking forward, GNW Consulting has introduced an important new service intended to transition organizations from merely contemplating AI to integrating it into their daily operations. The firm has strategically enhanced its team by recruiting experts in AI implementation, focusing on establishing practical processes, managing transitions, and making AI an innate part of marketing and revenue operation activities. Their new AI Readiness Framework is a comprehensive four-step guide designed to help businesses tackle various challenges related to AI adoption:
1. AI Readiness: Assessing the current organizational maturity and understanding specific needs.
2. AI Organizational Integration: Identifying optimal areas for AI incorporation within company structures.
3. Implementation: Crafting and deploying AI solutions that address real business problems, rather than simply adopting trendy tools.
4. Adoption and Change Management: Ensuring sustained engagement and fostering measurable outcomes over time.

In the words of Andrea Lechner-Becker, Chief Strategy Officer at GNW,